Showcraft was selected by the Ministry of Sports & Youth Affairs, Government of India recently to launch the promotion of FIFA U17 World Cup, being held this year in India at the Parliament House. Honourable Speaker of the House, Smt Sumitra Mahajan inaugurated the event along with the Union Minister for Sports & Youth Affairs (Independent Charge) Shri Vijay Goel, President of the All India Football Federation Shri Prafull Patel and famous footballer, Baichung Bhutia.

The Honourable Speaker kicked the football and later passed it along to the Members of Parliament, who came in big numbers. Special cut outs were placed where the MP’s took their pictures. The excitement amongst the MP’s, both male and female was palpable as they went about playing football and dribbling around the area.

Lalitt Gattani, CEO Showcraft said,"We are proud to have been chosen for this activation in the Parliament House. Showcraft is probably one of the very few event management & production agency in India which has the distinction of doing events with Heritage & Historical Buildings as the backdrop. We have done events at Red Fort, India Gate, Albert Museum in India and Trafalgar Square in London, City Museum in Vladikavaz Russia to name a few.”

Shiv Sharma, OSD to the Union Minister for Sports & Youth Affairs said,"We chose Showcraft as they have worked with us in the past and have always delivered the best quality and on time. Since they do a lot of events for the Ministries, there knowledge and understanding of the Protocol and Security requirements is a great help in planning events of these scale where these issues are of prime importance. They always come up with very unique concepts and event this activation was appreciated by one and all."