The campaign will be headlined by Ushasi Ray and the store offers festive collections of fashionwear, beauty, free makeovers, deals and a lot more.

Shoppers Stop unveiled its latest campaign ‘Sajer Utsav’ to celebrate Durga Pujo this year. The company has partnered with Ushasi Ray to headline the campaign.

Saajer Utsav aims to showcase the efforts of the people who make the celebration of Durga Pujo grand, whether those creating pandals or embellishing their homes, playing the dhak, or prepping up for the Pujo delicacies.

Shoppers Stop decked up its stores like a Pujo pandal with lots of events and entertainment in stores including an array of exclusive and festive collections of fashionwear, beauty, free makeovers, deals and a lot more. 

Shwetal Basu, Customer Care Associate and Chief of Marketing & Communication at Shoppers Stop shared her sentiments regarding this campaign, saying, "This campaign holds a special place in my heart, as Pujo has always held great significance for me. We are all set to give an enhanced shopping experience to our customers. Our stores and windows are adorned with traditional flowers and radiant lights, immersing our customers in the true essence of Pujo. With this campaign, we extend our heartfelt gratitude to all those who contribute to making this festival a visually stunning and joyous celebration."