Shaadi.com has launched a new TVC for Select Shaadi – the personalised matchmaking service. Based on the premise that in today’s world it is not easy to find one’s life partner, the TVC is directed by Vikas Bahl of blockbuster movie Queen fame. The creative agency is JWT and media agency is Havas Media India.



The Select Shaadi TVC highlights the difference in perspective between two generations. The father is confused when his daughter says she ‘Likes’ the boy but does not ‘Like-Like’ him and says he must be a little like-minded. The earlier week she explained that ‘Opposites Attract’. Dad is quite perplexed. And its not a smooth experience for either.



Celebrating the success of over 10,000 matches, this TVC is built around the concept of personalised matchmaking and assistance from a dedicated advisor with the objective of changing the experience, and understanding and helping young people find like-minded life partners.



This service entails the member to have an expert Select Advisor who partners with them during their matchmaking journey. The Select Advisor amalgamates technology and experience to understand member requirements and help them with curated profiles periodically. Based on the members confirmation, the advisor connects with prospects and initiates introductions.



Premanshu Singh, AVP & Head-Emerging Business, Shaadi.com said, “We are elated to launch Select Shaadi and look forward to helping each and every single person find his/her special someone. Technology combined with experience and a little human touch is the secret ingredient, which makes Select Shaadi the most successful personalised matchmaking service in India.”