Samsung Inaugurates Premium Experience Store

The new store is designed to offer an integrated premium experience of sales and customer service at the Phoenix Mall, Chennai


Samsung inaugurated its premium experience store in Tamil Nadu at the Phoenix Mall, Chennai. Designed to offer an integrated premium experience of sales and customer service.  

The store features immersive zones dedicated to SmartThings, smartphones, laptops, audio, gaming, and lifestyle televisions.

The new experience store will host a diverse range of Galaxy workshops as part of the ‘Learn @ Samsung’ programme designed for Gen Z and millennials. The workshops will cover a range of topics aligned with the interests of consumers, including digital art, doodling, photography, videography, fitness, coding, music, and events celebrating the local culture and values of the city.

Consumers visiting the store can avail limited period offers like Galaxy Buds FE at Rs 2999 and early bird giveaways, on purchase of select devices.

“We are delighted to introduce the Premium Experience Store to Chennai following a fantastic response in other parts of India. Our commitment is to captivate the Chennai shoppers with immersive and uniquely tailored product experiences. The newest store is dedicated to engaging Chennai’s diverse consumer base, by hosting ‘Learn @ Samsung’ workshops that cater to various passion points, including digital art, doodling, photography, videography, fitness, and music. Chennai’s dynamic retail market provides an ideal backdrop for us to connect with our customers and create memorable engagements,” said Sumit Walia, Senior Director, Samsung India.

At the new store, consumers will get a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers will be able to browse Samsung products with over 1,200 options across its portfolio, whether available online or in-store, using a digital Kiosk. Consumers can also order online from the store and have the products delivered to their homes directly.

Consumers can access Samsung’s digital lending service, Samsung Finance+ and conveniently opt for Samsung Care+ plans for Galaxy smartphones, tablets and smartwatches right in the store.

Beyond the purchase, the store also offers visitors hassle-free after-sales service for smartphones and the convenience of booking home service calls for their consumer electronic needs.

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