The rise of social media and travel influencers has played a significant role in driving the demand for cruise holidays, writes GB Srithar

As travel becomes more experience-driven, cruise vacations have become a viable, new  choice for travelers. Due to the increasing exposure to domestic cruising, the activity has gained significant popularity among Indian travelers. According to a recent Cruise Lines International Association (CLIA) report, the number of Indians taking cruise holidays has increased by over 28% in the last three years. Once reserved for the wealthy, cruises have gone from being aspirational to easily-available, convenient options for Indian travellers.

A study by Tripoto1 shows that a significant number of Indian millennials are interested in taking a cruise in the near future, with more than 30% considering it as a viable travel option within the next 12 months. It is no surprise that Singapore has made it to the top three destinations they aspire to visit. Singapore is a convenient and accessible destination, with 16 direct Indian city air connections, that is geographically close to India and offers a range of activities. The city-state is also a major regional cruising hub, and the array of experiences offered by its cruise lines make it a proposition that is hard to resist. 

Two ships currently home-ported, year-round in Singapore – Royal Caribbean International’s (RCI) Spectrum of the Seas and Resorts World Cruises’ (RWC) Genting Dream offer delightful cruise holidays with port calls in neighbouring cities Moreover, the recent announcement of Disney Cruise Line homeporting in Singapore in 2025 - a Southeast Asia exclusive - will add to the stellar lineup of game-changing cruise holiday options for Indian travellers.

Cruise holidays are all-in-one travel extravaganza. Cruise ships pack everything from swimming pools, spas, and fitness centers to kids' clubs onboard. Packages typically include everything from accommodation and meals to entertainment. Travelers have the freedom to do what they like and can also convene to have a meal together, making it multifaceted. This is why a cruise getaway is an ideal choice not just for families but also for traveling with friends, MICE and corporate trips.

Additionally, the rise of social media and travel influencers has played a significant role in driving the demand for cruise holidays. Travelers seek out unique experiences to share and inspire others to explore new destinations and travel options. Singapore's world-class cruise lines available year-round, coupled with exciting shore excursions and attractions, including cultural landmarks, an array of ever-changing dining and nightlife options, and top-notch shopping, have only added to the city-state's appeal.

However, one big question that hangs over cruise travel is whether it is sustainable. Travelers today are increasingly conscious of their carbon footprint and its impact on the planet.

Singapore has led the way in cleaning up its travel footprint. As part of its overarching national Green Plan 2030, the city-state has incorporated sustainability into the travel experience like never before. Its cruise lines are following suit. The industry in recent years has taken steps to reduce its impact on the environment and promote sustainable tourism practices. Cruise liners including RWC and RCI have begun incorporating green practices in their operations. The recently announced Disney Cruise Line is also expected to be among the first in the cruise industry to be fueled by green methanol, one of the lowest-emission fuels available.

The convenience and accessibility of Singapore as a destination and the array of activities and attractions offered by its world-class cruise lines makes Singapore a great holiday destination. If you are considering riding the waves on a cruise vacation, we invite you to explore the many options available and reimagine your travel experience with Singapore.

(GB Srithar is the Regional Director, India, Middle East, South Asia & Africa Singapore Tourism Board)

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house