Classic sportswear brand, Reebok, has been committed in their efforts to instill a fit lifestyle among FitGen. The brand encourages consumers to embrace all fitness forms – from Running, Yoga, Crossfit to Dance. On the occasion of Word Dance Day, Reebok reinstated their commitment to celebrating different fitness forms by associating with Salsa India, among the biggest Latin Dance schools in India.

Reveling the spirit of dance, Reebok organized the Afro-Latin Weekender – a three-day dance carnival that united dance enthusiasts in the capital by bringing to them a weekend of dance workshops, performance parties and more.

Commenting on Reebok’s association, a brand spokesperson, said “Dancing is gradually growing into a popular fitness regime with the FitGen celebrating and exercising this rigorous style. Reebok has been at the forefront of introducing consumers to all fitness forms – be it yoga, Crossfit or dance and has partnered with like-minded platforms to spread its ‘fitness is life’ philosophy. Danzapura is yet another step in that direction. The event saw coming together of people from all walks of life who shared a passion for dancing, and as a brand, to be able to facilitate such a gathering is both humbling and exhilarating at the same time. We look forward to many such events in the country that will help our consumers to dance freely to a fitter lifestyle.”

The three-day dance celebration, from 28th to 30th April, saw a large number of dance enthusiasts came together to shake a leg, learn from, and enjoy performances by master trainers, including Ms. Kompal Gaur, Reebok’s Master Trainer. The performance by the Reebok master-trainer, Ms. Kompal Gaur, saw audiences groove to the beats and indulge in the biggest dance party in town.