Social Beat will be craft robust strategies to penetrate markets and help drive high impact along with of registration for the Airtel Delhi Half Marathon.

Social Beat, one of India’s fastest growing ROI driven digital agencies is set to collaborate with Procam International, the country’s leading Sports IP to expand its digital footprint and collectively build an effective, engaging digital media planning strategy for the World Athletic Gold Label Race, the Airtel Delhi Half Marathon 2020.

Slated for 29th Nov, the 2020 edition of the event, presents a unique platform for the amateur runners in India and the world to join the World’s best elites competing in Delhi at Jawaharlal Nehru Stadium via the exclusive Airtel Delhi Half Marathon Mobile App from 25th – 29th November 2020.

With no geographical boundaries and flexible time possibilities for Airtel Delhi Half Marathon, this is an opportune phase to leverage the power of digital to increase brand awareness and digital visibility of the event. With this core intention, Procam International has now partnered with Social Beat. Social Beat will be craft robust strategies to penetrate markets and help drive high impact along with of registration for the Airtel Delhi Half Marathon. This strategic approach was undertaken with an aim to rapidly scale awareness and reach via social media and other digital platforms.

“We are excited and happy to be part of the ADHM. The Procam team brings with it strong expertise and we are delighted to provide a digital-first approach to making this a high impact event.”, said Vikas Chawla, Co-Founder of Social Beat.

Ashish Bhushan, Director, Procam International, stated “We are glad to have Social Beat on board as our digital media planning agency for the Airtel Delhi Half Marathon 2020. This has been a year of many unlearning. It has presented us an opportunity to enhance our awareness, engagement, and outreach to the running community through digital platforms. Social Beat with their strength in performance marketing, ROI and conversion-centricity, make us confident that we can together achieve the best possible impact and excite many more to experience the magic of distance running.”

Registrations for all race categories Half Marathon, 10Km, Great Delhi Run (5km) will remain open until 27th November on the event website, airteldelhihalfmarathon.procam.in. Participants have the option of running through the ADHM race week i.e. 25th-29th November 2020, using the ADHM app. i.e. from 0000 hrs on 25th November till 23:59 hrs on 29th November.

Participants are urged to always follow prevailing Government Health Advisory and Safety Protocols.