Prega News teams up with SpiceJet for plane-wrap, engages expactant moms on-ground
SpiceJet has announced an association with Prega News, the pregnancy detection kit from Mankind Pharmaceuticals. As part of this initiative, a SpiceJet aircraft Boeing 737-800 Series will be wrapped with Prega News branding. This is the third time that SpiceJet has associated with a brand for a flying billboard branding solution.
The SpiceJet 737-800 will fly across India and even abroad, taking Prega News, closer to the larger audiences, ensuring highest visibility for the brand.
Debojo Maharshi, Chief Marketing Officer SpiceJet said, “This is the third time we have associated with a brand to provide them with a platform for better visibility. Being a partner in this integration, SpiceJet is using its aircrafts for wrapping. The wrap will cover both sides of the aircraft. This association will further help Prega News to reach its target audience at one go thus giving impetus for better brand visibility”.
Under this association SpiceJet and Prega News have launched a series of other initiatives to make air travel for a select few expecting mothers more comfortable and enjoyable. They will be offered special facilities for speedy check-in through Spicemax counters, early boarding announcements, upgrades to Spicemax economy seats, which have more leg room and comfortable seats as part of the privileges to ease their travel fatigue. The selected expecting mother passengers will be also given free tickets and will be pampered with gift hampers by Mankind pharma.
Announcing this unique initiative, Rajeev Juneja, CEO, Mankind Pharma said, “Prega News is a leading brand in pregnancy detection kits. Our focus has always been women and how to make life comfortable and easy for expectant mothers. Through our campaigns, we acknowledge one of the most beautiful stages of a woman’s life, which is ‘Motherhood’. In our first campaign, we had highlighted issues concerning pregnant women and work place challenges. The current campaign is about taking care and pampering pregnant women during the travels. We are sure our campaigns will connect with our target audience and touch an emotional chord. Leading to a changing dynamic in the workforce”
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