Philips India seems to be on a roll of entering Limca Book of Records through some of its creative efforts. Not only through Perfect Care Iron but another initiative by the brand at Lal Baug, Mumbai, it created an ‘Arch & Shankh’ shaped structure with more than 11,000 LED lights. Through this innovative structure, Philips will also be attempting to enter the Limca Book of Records for the category ‘Largest techno artistic LED lit structure’ for the third year in row.

This structure is placed at the Lal Baug pandaal on the occasion of Ganesh Utsav from August 29th to September 7th, demonstrates and creates awareness about the benefits as well as aesthetic possibilities of LED lighting. Being the most appropriate venue and occasion, the brand could closely connect with the crowd at large.

With more than 11,000 coloured LED lamps, the structure is a dazzling affair at 24 feet height, 20 feet width, a depth of 10 feet; the biggest techno artistic LED lit structure in India. The unit is engineered with sound sensors, so that the shankh lights up every time the devotees chant “Ganpati Bappa Morya”.

Elucidating on the vibrant initiative, Mr. Sumit Joshi, Marketing Head, Philips Lighting India, said, “Lal Baug is one of the most popular puja pandaals during the Ganeshotsav, visited by approximately 10 million people hoping for darshan and to enjoy grandeur of celebrations. Through this initiative, we are showcasing an innovative architecture that represents the celebrations of Ganesh Chaturthi in an environment friendly manner and demonstrates the possibilities offered by LED lighting in terms of energy efficiency and cost effectiveness.”

Adding further on setup, Shri Sudhir Sitaram Salvi, Secretary, Lalbaugcha Raja Sarvajanik Ganeshotsav Mandal, said, “With the progression of Ganeshotsav festivities in today’s times, we try to bring innovative concepts in our pandaal to add to the spiritual experience of devotees and to also encourage people to adopt newer environment-friendly habits. For the past 3 years, Philips Lighting India has brought aesthetically pleasing and highly energy-efficient lighting structures to Lal Baug which have been appreciated by the devotees.”

The entire unit consumes less than 6 units per hour. The LED lighting used is 96% more energy efficient when compared to the normal incandescent bulbs which are normally used in pandaals during festive occasions. The brand took the opportunity of making the initiative quite engaging for the crowd by inviting Mumbaikars to visit the Lal Baug pandaal to take selfies with the structure and upload it on Philips Lighting India’s Facebook page with the hashtag #LightUpGanesha!