The India launch program was held by Norse Brands in partnership with DiciTex Furnishing Group at Gallops in Mumbai on October 27, 2023

Percept ICE conceptualised the India introduction of ‘Nordic Sleep by Fossflakes’ at Gallops in Mumbai on October 27, 2023. Norse Brands held the India launch program in partnership with DiciTex Furnishing Group to introduce the Indian market to the ‘Nordic Sleep by Fossflakes’ collection.

The company manufactures a wide range of pillows and duvets for adults and children, as well as support pillows designed to give the body the most optimal conditions possible. All Fossflakes products are designed and made in Denmark.

The Nordic Sleep product launch in India saw a media and customer gala which showcased the entire Nordic Sleep collection being launched in the Indian sub-continent while highlighting the unique features and advantages of using the products. The event saw members from the interiors, architecture, furnishings, design, real estate, health and media industries along with a rich HNI guest list attend.

Percept ICE’s scope of work included conceptualising, planning, designing, producing and executing the entire event. The installation showcased the vast ‘Nordic Sleep by Fossflakes’ sleep collection, highlighting the craftsmanship, innovation, and comfort presented by the brand, while also reflecting the heritage and aesthetic of the Nordic regions.

Said Vidya Alva, Chief Operating Officer, Percept ICE, “It was an honour to receive the mandate to curate the launch of ‘Nordic Sleep by Fossflakes’ for the Indian market. Home furnishings are a niche yet fast-growing segment in India, and the Nordic Sleep launch program had to introduce the entire luxury collection while highlighting the USP of the brand. The engagements ensured that guests comprehended the seamless blend of art and science that went into designing the product range while exhibiting the aesthetics, craftsmanship and assortment of designs. The feedback from guests and media impact has been great. We are grateful for the faith invested in us by the Fossflakes A/S management and look forward to creating many more such bespoke programs for them in the future.”