Pepsi Takes Over Gateway Of India, Unveils New Logo

The new logo borrows equity from Pepsi’s past, whilst incorporating modern elements, this is the first visual identity change for the company in 14 years

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Pepsi’s new look takes flight worldwide, taking over iconic global locations as its first major global redesign in fourteen years. The new Pepsi globe logo was unleashed at Gateway of India. Pepsi took over the monument with a digital artwork that showcased the reveal of the new Pepsi visual identity in an inflatable installation.

The new logo borrows equity from Pepsi’s past, whilst incorporating modern elements. The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme.

Pepsi will continue to drive culture forward in 2024 by delivering experiences whilst celebrating people’s thirst for the unexpected and eagerness to discover, experience and do more.

Sharing her excitement, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India said, “We are thrilled to reveal Pepsi's refreshed visual identity and new logo, embodying unapologetic modernity and the iconic status of Pepsi. The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities. The unveiling of Pepsi's updated visual identity at the iconic Gateway of India, through a unique installation, signifies our celebration of an exciting new chapter. We’re delighted to bring the new logo to India and are positive that Pepsi enthusiasts nationwide will embrace and connect with the bold new era of the brand in 2024.”

Pepsi urged fans in India to keep their eyes peeled for unforgettable experiences that will land later this year.


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