PVR Inox Expands Its Footprint In Tier-2 & Tier-3 Cities With New Openings In Dehradun & Armoor
Opens 9 Screens across 2 cinemas in Dehradun, Uttarakhand and Armoor, Telangana
PVR INOX, the largest and the most premium cinema exhibitor in India has achieved a major milestone of successfully opening 168 screens across 30 properties in 24 cities in this fiscal year. PVR INOX accomplished this landmark after it opened 2 new multiplexes with 5-Screens in Dehradun in the state of Uttarakhand and 4-Screens in Armoor in the state of Telangana with a cumulative screen count of 9 screens today. The opening of these cinemas is in accordance with the company’s expansion strategy to accelerate growth in underpenetrated markets of the country. The company consolidates its presence in North India with 443 screens in 101 properties and 523 screens in 94 properties in South India.
PVR INOX announces the unveiling of a new 5-screen multiplex in Dehradun featuring the first multisensory 4DX auditorium and the second property in the state of Uttarakhand. Located at Centrio Mall, the property has a seating capacity of 819 audiences with plush recliners and best-in-class theatrical solutions including SP4K Laser projectors, Dolby 7.1 audio and Next-Gen 3D screens.
4DX is the world’s first 4D movie format that delivers a fully immersive cinematic experience by which movies are no longer bound by their visual and aural limits. 4DX’s immersive cinematic experience presents the future of the movie industry and is widely considered to be the biggest innovation in cinematic technology to date.
Adding a new city to its national circuit, PVR INOX expands its footprints in the South region, with the launch of its 19th property in Armoor in the state of Telangana. The 4-screen multiplex with a seating capacity of 1254 audiences with recliners incorporates cutting-edge cinematic technologies including 2K projectors, Next-Gen 3D screens and Dolby Atmos Sound.
Commenting on the achievement, Ajay Bijli, Managing Director, PVR INOX, said, “It is indeed a momentous day for us as we have achieved the milestone of opening 168 screens across 24 cities in this year. PVR INOX would continue to innovate by investing in technology and infrastructure to reinvent and reimagine the movie-going experience. With our focus on expansion in the hinterlands of our vast yet under-screened country, we are striving ahead to provide a more delightful cinematic experience to consumers across geographies and demographics.’’
Both the properties are designed magnificently in contemporary style with stunning artwork walls and plasmas offering a sophisticated, vibrant, and warm welcoming ambiance. The extensive concessions offer delectable food and beverage options catering to varied tastes and preferences of audiences.
‘We are elated to announce the launch of 2 new properties in the North and South regions of our country. PVR INOX always seeks to be a part of the integrated retail development that our country is witnessing and we are continuously looking at partnering with new developers in Tier-2 and Tier-3 cities to bring the multiplex experience of watching movies within reach of the people. Both the cities of Dehradun and Armoor have a young population, one of the prime demographical segments of movie going audiences”, said Sanjeev Kumar Bijli, Executive Director, PVR INOX.
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