PVR INOX Expands Its Footprint In West And East
The company has opened a six-screen multiplex in Mumbai and a four-screen multiplex in Bhubaneswar
PVR INOX has opened 10 Screens across two new multiplexes with six screens in Mumbai and four screens in Bhubaneswar. The company consolidated its presence in Western India with 345 screens in 76 properties and 138 screens in 36 properties in Eastern India.
The new six-screen multiplex, Maison INOX is a luxury boutique property at Jio World Centre, Bandra Kurla Complex. The cinema with a seating capacity of 790 audiences includes two Insignia screens, one IMAX screen and three regular screens. The cinema offers an entertainment experience equipped with a 4K Laser Projection System, Dolby Atmos Surround Sound and Next-Gen 3D Screens. In the state of Maharashtra, PVR INOX has a presence across 15 cities with a screen portfolio of 260 screens in 53 properties.
The 4-screen theatre located at Utkal Kanika Galleria Mall, Bhubaneswar is the first cinema in the city featuring all 4K Laser screens. It has a total seating capacity of 682 audiences featuring comfortable plush last-row recliners and is equipped with theatrical solutions including 4K Laser projection, Dolby 7.1 immersive audio and Next-Gen 3D screens. In the state of Odisha, PVR INOX has a presence across the cities of Bhubaneswar, Cuttack and Rourkela with a screen portfolio of 29 screens in seven properties.
Commenting on the achievement, Ajay Bijli, Managing Director, PVR INOX Limited said, “Right at the start of the festive season with a robust content lineup, we are proud to open 10 screens in two different regions of our country with their unique set of audiences. PVR INOX strives to develop cinemas as social spaces and ideal out-of-home entertainment destinations with a view to make them more experiential and immersive to meet the growing aspirations of consumers with their unique movie-going preferences’’.
At Maison INOX, Mumbai, guests would be able to live the luxury at Insignia auditoriums with superb screening and sound systems, plush leather recliner seats featuring micro-adjustable neck rest, butler-on-call and fine dining experience within the theatre. On the other hand, they can experience the larger-than-life movie-watching in IMAX with Laser.
‘We are delighted to announce the launch of 2 new properties in the West and Eastern regions of our country. Lack of out of home entertainment options in India and an increasing number of malls are aiding the footprint of multiplexes and PVR INOX is expanding its multiplex presence in these malls to provide more options to consumers to watch movies on the big screen”, said Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.
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