30 women entrepreneurs selected via an application process graduated from the two-day program aimed at their capacity development

Procter & Gamble India (P&G India) in partnership with WEConnect International, conducted the next edition of the Women Entrepreneur Development Program (WEDP). About 30 women entrepreneurs, who were selected via an application process, graduated from the two-day program aimed at their capacity development. As part of the program, senior leaders from P&G conducted training and workshops with case studies covering various aspects of building a sustainable business including professional skills like business strategy, finance capital, new customer outreach and more, including strategic inputs for driving business growth.

The program also provided women entrepreneurs with an opportunity to explore business opportunities with P&G. In the last two years, P&G India has spent Rs. 400 Crore by working with women-owned and women-led businesses.

LV Vaidyanathan, CEO, P&G India said, “We are delighted to conclude this edition of the Women Entrepreneur Development Program (WEDP). Through this initiative, we conceived a holistic capability platform which will help women entrepreneurs build their businesses sustainably. This initiative is in line with our global commitment to empower women-owned and women-led businesses, which is an important aspect of our citizenship efforts. We believe, that empowering and enabling equal and inclusive business practices will not only stimulate economic growth but also bring about a long-lasting social change.”

The WEDP training preceded P&G India’s External Business Partner Summit where the company announced a Rs. 300 Crore ‘P&G Supply Chain Catalyst Fund’ to collaborate with external partners and innovators in co-creating solutions that accelerate its journey towards a modern supply chain ecosystem.

This new fund is part of P&G India’s ‘vGROW’ program that focuses on identifying and collaborating with start-ups, small businesses, individuals, and large organisations offering innovative industry-leading business solutions.