On International Dance Day, Lionsgate Play launches, “Groove from Home” initiative
The exciting initiative will entail a unique contest for the followers to recreate an iconic move from handpicked dance movies.
With International Dance Day on Thursday, April 29th, Lionsgate Play, the latest streaming service from Global Content leader Lionsgate is stepping up with a unique activation, “Groove from Home”, on their social media pages along with an exclusive line up of critically and commercially acclaimed Dance movies on LG Play. The exciting initiative will entail a unique contest for the followers to recreate an iconic move from handpicked dance movies and share their groovy videos to win exciting vouchers. Further, the day will celebrate the dance genre with the finest of dance movies - Dirty Dancing, Step Up Series, La La Land on Lionsgate Play's leading telecom partner apps such as Vodafone Play, Idea Movies & TV and Airtel Xstream.
Speaking on the occasion, Rohit Jain, Managing Director South Asia Lionsgate, said, “At Lionsgate, our endeavor has always been to create experiences that count. We are happy that our content team is constantly thinking of not just great content, but deeper way of engaging with consumers in a contextual way. While we are confined to our homes in these times, dance is a great way to express, work out and release stress, especially in the context of how big music and dance is to us culturally. Dance is an interesting genre and through this initiative, ‘Groove from Home’ we want to create a holistic experience for our TG so that can celebrate the day with the best of collection of dance movies they can binge watch.”
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