In a development Myntra.com, India’s fashion e-tailer has partnered with FDCI’s Wills India Fashion Week (WIFW) – Autumn-Winter 2014 as the official online fashion partner for the second consecutive season. To get the fashion extravaganza rolling, Myntra will host an exclusive fashion show with leading designers, Pankaj & Nidhi on 9^th October 2014 at 09:30pm.

As part of the association with WIFW, Myntra’s team of fashion experts will provide regular updates on the event including exclusive backstage glimpses, designer interviews, model diaries and video highlights directly from WIFW. These updates will be available on Myntra.com’s LookGood page and blog - http://www.myntra.com/lookgood.

The renowned fashion week, organized every six months by Fashion Design Council of India (FDCI), will be an exciting platform for Myntra to bring to fore the work of celebrated designers like Pankaj & Nidhi in an endeavour to make India fashionable and also offer trend setting fashion expertise. Taking this association to the next level, Pankaj & Nidhi will launch their exclusive designer wear on Myntra.com’s Premium corner during the 2015 season.

Speaking on the association with Myntra, designers Pankaj & Nidhi said, “We are really excited about our collaboration with Myntra which is one of the country’s leading online fashion retailers. For fans of our products, it will be a great opportunity to shop for our designs at pocket friendly prices. The premium designer section on Myntra.com offers a variety and depth in collections never seen before in the Indian e-marketplace. We believe this is the future of fashion."

Speaking on Myntra’s association with WIFW for the second consecutive season, President of FDCI, Mr. Sunil Sethi, said, “As digitalisation is the next step forward with its enormous reach and growing popularity, we have tied up with Myntra.com, as they have always been at the forefront of online fashion. At FDCI, it has been our constant endeavour to provide the right platform to fashion evangelists across the country as we attempt to showcase diverse talents on a global stage with India emerging as a burgeoning market for e-commerce. We hope to make fashion more mainstream and accessible to Indian consumers through our association with Myntra.com.”

Mukesh Bansal, CEO, Myntra and Head of Fashion, Flipkart opined, “Fashion as a category is growing at a significant pace with people demanding trends that are in vogue globally. The association with FDCI’s Wills India Fashion Week allows us to propagate our philosophy of offering the most contemporary fashion that sets trends for the oncoming season. This is a great platform which will further reiterate our thought leadership and commitment in the fashion and lifestyle space.”

Myntra has constantly ensured that Indian shoppers stay abreast with the latest global trends by making fashion easily accessible to all. Towards this vision, the brand has recently announced collaboration with leading Fashion Weeks and association with premium designers like Rajesh Pratap Singh, Indian by Manish Arora and Wills Signature Line by Rohit Gandhi & Rahul Khanna, Ritu Kumar & Rohit Bal and Rahul Mishra. All these initiatives over the past few months has significantly strengthened Myntra’s foothold over the domain.