Max Group's Antara Senior Living Sells 300 Units At Its Senior Living Community

Antara Noida sells 90 per cent of the Phase I inventory, all set to accelerate Phase II


Antara Senior Living, a part of the USD 4-bn Max Group and the wholly-owned subsidiary of Max India Limited – today announced the sale of over 300 units at its second senior living community in Sector-150, Noida. Launched in early 2020, the Residences for Seniors project in Noida is an integral part of Antara’s vision to create an ecosystem to address the lifestyle and lifecare needs of seniors.

90 per cent of the phase I inventory of Antara’s Senior Living Community in Noida worth Rs 500 plus crores in realisable revenue has been booked already. Antara is now shifting gears for the speedy launch of Phase II. This shows that the project has struck a chord with seniors and has been able to provide them with a safe and secure environment by focusing on their needs. In fact, one-third of Phase I of the community was sold during the pandemic, as seniors realised the importance and benefits of a senior living community and the comfort that comes with it.

Commenting on the milestone, Rajit Mehta, MD & CEO, Antara said, “At Antara, we are committed to understanding and responding to the evolving needs of the elderly through a blend of lifestyle and lifecare offerings. During the pandemic, we witnessed a quick adoption of Antara Noida by seniors who had started to look for organized and specialized living spaces that can enable an independent, active, and hassle-free life. Antara Noida has seen cumulative net sales of over 300 units already and the continued momentum and heavy footfall at the community site give us the confidence that the interest will continue during the remaining part of the financial year as well.”

Antara’s Noida community is focused on providing holistic wellness to seniors and is equipped to extend primary healthcare services as well. The residents will get access to trained nursing staff, caregivers, doctors, physiotherapy facilities and medical assistance during emergencies. Built on the tenets of senior-friendly architecture, the other wellness offerings include a club, a restaurant, and a wellness zone. Community facilitates an active, engaging lifestyle tailormade for its occupants through the resident engagement programs.

Spread over 16,500 sq. meters, Phase I of the community in Noida houses 340 apartments curated across three towers. Residents can choose from two or three-bedroom units ranging from 137 sq. meters to 280 sq. meters constructed in three different layouts. These apartments are available on a 90-year direct lease under the NOIDA authority and have all-inclusive pricing between Rs. 1.31 crore and Rs 2.93 crore. The first phase of the community at Sector-150 Noida will be ready for possession in 2025.

Spread across 14 acres, Antara’s first senior living community came up in Dehradun. The community offers a wide range of services and recreational spaces that allow seniors to focus on their holistic well-being. The rousing response towards Antara Dehradun inspired Antara to expand its offerings and launch more such communities, starting with the one in Noida. 

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