Mastercard And Invest India To Redefine Experiential Travel

The program enables Mastercard cardholders to gain exclusive access to curated experiences across Delhi, Agra, Jodhpur, Dehradun, Pune, among other Indian cities

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Mastercard and Invest India, with support and guidance from the Ministry of Tourism, unveiled an enhanced version of priceless.com. The program aims to redefine experiential travel in India and provide an immersive cultural odyssey to international and domestic travellers. It is aimed towards promoting tourism as a key growth driver to India’s economy. 

Present at the launch were Manisha Saxena, Director General, Ministry of Tourism; Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare at Mastercard; Gautam Aggarwal, Division President, South Asia at Mastercard; and Nivruti Rai, CEO, Invest India.

The priceless.com launch in India is an extension of Mastercard’s global priceless platform that offers over 2,000 curated experiences across a spectrum of passion points for Mastercard cardholders in more than 40 countries.

As per the Mastercard Economics Institute’s Travel Industry Trends 2023, consumer spending on experiences at travel destinations has seen a sharp increase of 65% in comparison to March 2019, owing to the pent-up demand for travel. Priceless.com will aim to provide compelling experiences across ten dynamically evolving passion points, including culinary, sports, entertainment, and wellness. 

“The support from the Ministry of Tourism and Invest India has been integral to evolving priceless.com for today’s traveller. The program views India’s rich history and diverse culture through the lens of today’s cutting-edge travel trends, helping Indian and international visitors alike explore their passions as they appreciate the absolute beauty of India. Detailed itineraries across the country to explore the hidden gems in the nook and corners of various states will seek to cater to the travel enthusiasts’ yearning for exploring India,” said Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare, Mastercard.

Some experiences include a dinner coupled with the view of the Qutub Minar; Curated walks through the lanes and by-lanes of Old Agra; A day of wellness with celebrity nutritionist Pooja Makhija; A private yoga class with the celebrity yoga expert Anshuka Parwani; Stays at mahals owned by royal families; Bollywood special workouts with Yasmin Karachiwala; Exclusive food experiences and more.



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