Madhur Sugar Introduces ‘Madhur Utsav’ Initiative On Diwali

The volunteer-driven initiative was organised in collaboration with the Robin Hood Army in thirteen locations in Delhi


Madhur Sugar initiated ‘Madhur Utsav’ to celebrate Diwali among all segments of society. The first such volunteer-driven initiative was recently organised in collaboration with the Robin Hood Army in thirteen locations in Delhi.

Madhur Sugar team led by its Executive Director, Ravi Gupta, along with the army distributed ration kits as well as festive sweets to a thousand households making their Diwali truly memorable. The initiative also saw the participation of food vlogger Gaurav Wasan, who volunteered as a ‘Madhur Captain’ to become a part of this drive.

This joint effort brought together approximately 80-90 dedicated RHA volunteers and over 100 Madhur Captains across the thirteen locations, collectively feeding nearly 1,000 faces this festive season.

Expressing his gratitude, Ravi Gupta, Executive Director, Madhur Sugar said, “It was overwhelming to see the smiles on the faces of so many people. We, at Madhur Sugar, believe in spreading sweetness all around us. Madhur Utsav is a step in that direction. We are working on a unique concept of inviting volunteers to be Madhur Captains, who shall be the lead drivers for this mission. We intend to continue this initiative all across the nation, throughout the year.”

The primary objective of the campaign was to encourage people to participate in this generous activity, and the response from the community was overwhelming, as they came out in large numbers to add sweetness to the lives of those less fortunate.

Madhur Sugar also educated consumers on the merits of upgrading to hygienically packed sugar since its launch in 2007. The brand engages with 95 per cent of Indian households for the same.

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