The “For Now, For A Lifetime” campaign features a short film showcasing the brand’s new offerings

Levi’s unveiled its campaign “For Now, For A Lifetime”, it captures what following your instinct looks like. The short film starts with Deepika Padukone sneaking away from a set, hopping into an auto-rickshaw and disappearing into the night. 

 Deepika Padukone pairs a dark denim shirt and lighter high-loose jeans or a perfectly coordinated, jumpsuit-like look, in this new campaign. 

“The ‘For Now, For A Lifetime’ campaign is an embodiment of what it truly means to Live in Levi’s and how our product is so deeply woven into our consumers’ lives. This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers.” said Amisha Jain, Senior Vice President & Managing Director, South Asia-Middle East, Africa and Non-EU markets (SAMEA), Levi Strauss & Co.

The campaign is a showcase of the brand’s new offerings. Expanded ranges of relaxed & baggy fits for men & women, Overdyed & coloured jeans play into consumers looking for denim, from cargo pants to chinos, varsity jackets to sweatshirts and blouses for her to statement shirts for him. These Levi’s products are available now on the brand’s official website and Levi’s stores.