The 4,200 sq. ft store is the largest store for the iconic denim brand in India, besides being one of the global flagship stores of Lee®

Commenting on the launch, Nitin Chhabra, CEO, ace turtle said, “We are delighted to unveil Lee®’s new flagship store in Bengaluru. Since partnering with Kontoor Brands in 2021, ace turtle has been able to leverage its extensive omnichannel technology expertise and unique operating model to scale the denim brand’s business in India significantly. The opening of this flagship store is a strong indicator of the massive potential of this iconic brand and the value it brings to Indian consumers. We aim to expand Lee®’s reach across the country and take the brand to millions of Indian consumers via www.lee.in and the chain of physical retail stores being set up across the country.”  

Sharing the brand’s perspective, John Gearing, Vice President & Managing Director, Kontoor Brands Asia Pacific said, “We are excited to partner with ace turtle to launch the first flagship store of Lee® in India. India has been a fast-growing market for Lee® over the past few years. We are working to cater to the evolving fashion preferences of young Indian consumers which are on par with their global counterparts. Our partnership with ace turtle will help position Lee® as the preferred denim brand among the youth of this country.”