Kokuyo Camlin engages students of posh boarding schools for Camel Art Week

As part of its annual celebrations of Camel Art Week, Kokuyo Camlin, the pioneers and leading manufacturer of art material, celebrated it with a series of art events including a painting activity organized at the renowned Welham Boys School in Dehradun. Camel Art week has been organized to commemorate World Art Day, which is on April 15th, the birth anniversary of Leonardo Da Vinci.


More than 15 teams hailing from well-known boarding schools from across Dehradun and Mussoorie comprising 15 students from each team participated in creating their creativity on large canvases on the theme of “Future through the eyes of the Past” under the special guidance of their art instructors on April 12th 2017.

These beautiful paintings created by these school children from across Dehradun and Mussooriewere exhibited on April 13th 2017 at the Welham Boys School, so that the general public could enjoy these paintings. In a glittering function held at the School all the participants were honored for taking part in the painting activity. Noted Indian Artist and Sculptor Jatin Das was the chief guest. Other important dignitaries attending the event included Chief Marketing Officer, Kokuyo Camlin – Saumitra Prasad and the school Principal of Wellham Boys School – Gunmeet Bindra.

Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd said, “It is our honor and pride to bring in Camel Art Week celebrations in collaboration with one of the most reputed schools of the country. Every year we try to innovate and this time we have engaged students from boarding schools of Dehradun and Mussoorie in a painting activity on a unique theme. Our endeavor is to celebrate and popularize the significance of World Art Day among people and especially school students through this activity.”

To add to the celebrations of Camel Art Week, there were a number of workshops organized on various subjects including Caricature, Calligraphy, Lino/Wood cut etc. Other than Kokuyo Camlin organizing on-ground activities, they have also taken an initiative to reach out to audiences on social media platforms. One can use the hash tag #ArtWeekChallenge for their posts. The challenge kickstarted on 11th April and saw a tremendous participation by leading artists in India and art communities on Facebook and Instagram. The challenge invited art enthusiasts to put up their work of art every day from the 11th to 14th April and in turn nominate 3 friends to participate as well for a chance to win exclusive Camlin Fine Art hampers worth Rs. 7000/- and a host of other art merchandise as well. Prize winners were announced on 15th April, World Art Day.

The #ArtWeekChallenge is serving as an inspiration for busy art lovers to pick up their paintbrush, crayons, pens and discover Camlin's relatively newer range of products as well like the Tora doodle pens, Pen Pencil and Brush Pens. Leading Indian art influencers like Ankita Shinde, Neha Sharma, Mira Malhotra, & Pratap Chalke are participating in the challenge.

Camel Art Week was first celebrated in Kolkata, the art capital of the country wherein 5 trams were painted with vibrant themes with the active support of schools, art schools, artists and art educators from the City of Joy. In 2015, Kokuyo Camlin got children to paint the world’s longest canvas (7.6 KM of it) in Mumbai. In 2016 Kokuyo Camlin created 70 paintings with the help of professional artists from Mumbai for the benefit of an NGO working with farmer widows of Vidarbha.

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