The Fashion Design Council of India (FDCI) has announced Kindle, the e-reader, as its Associate Sponsor for the upcoming Amazon India Fashion Week Autumn-Winter 2015.



The alliance aims to offer a hearty digital experience by showcasing a new-age fashionable reading experience through Kindle.



Announcing the association with Kindle, Sunil Sethi, President, Fashion Design Council of India said, “FDCI has always fostered associations that are in tune with the fashion industry globally. Our latest partnership with Kindle as associate sponsor for the Amazon India Fashion Week highlights this commitment. Just as the India Fashion Week is a trendsetter in the world of fashion, Kindle too is a game changer for the new age book-lover. We welcome Kindle on-board and hope for a fruitful coalition.”



Rajiv Mehta, Country Manager, Kindle India, said, “We are very excited to be present at the Amazon India Fashion week amidst design, creativity and style. Kindle, known for innovation and design, fits right in. It is ‘a must have’ accessory for our creative and swish customers. We look forward to showcasing our full line up of Kindle devices that are carefully crafted for the love of reading.”