The virtual conference will host RS Sodhi, Managing Director, Amul India in a fireside chat with Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media group.

Content Marketing has become an integral part of a brands marketing plan, but with Covid19, Content Marketing is bigger than ever before. With mainstream marketing coming to a grinding halt, content continues to play a pivotal role in ensuring brand salience.

e-Content Jam is a half-day Content Marketing conference where brand leaders engage in interesting discussions and share their brands journey through these rough times.

The conference will host RS Sodhi, Managing Director, Amul India in a fireside chat with Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media group.

Some of the eminent brand leaders who will participate in the conference are Ajay Mehta, Senior Vice President, Content+, Mindshare, Arvind RP, Director, Marketing and Communications, McDonald's, Atit Mehta, Head Marketing, BYJU's, Harish Narayanan, Head Marketing, Myntra, Nipun Marya, Director, Brand Strategy, VIVO and many more.

These are the main topics of discussion of the conference:
1. Content Marketing- Stay relevant, Sensitive and True in current times. How to create content without overdoing Covid19? Purpose Driven Content marketing is the need of the hour. How do brands stay relevant in times of crisis?

2. The Invaluable role of  Influencer Marketing-  With production of Ads on hold, most of the content being produced on social media and digital is being made by the influencers themselves, right from their homes. Thus the role of influencers has been extremely critical in brand salience.

3. Role of Innovation in Covid19- Product, Price, Place, Promotion and People- While it’s usually the role of agencies to curate content for brands and they continue to do so, this discussion focuses on how are brands themselves transforming in challenging times. How are they innovating and inventing through new products, packaging or simply collaborations. What different are brands doing and what are their learnings.

It's a great learning platform as the audience can learn of the latest trends, watch what competitors are doing, and stay ahead of the curve. Some of the sessions will also be open to Audience Q&A.

Time: May 29, 2020 02:00 PM onwards

Register here: LINK