Indian Craft Gin Samsara Introduces ‘Vale of Paradise’
This latest premium offering is part of the company’s New World Experiment series
Spaceman Spirits Lab Private Limited (SSLPL), the maker of Samsāra, unveiled ‘Vale of Paradise’, its latest premium handcrafted gin offering from the house of Samsāra. The brand-new variant is a part of the company’s New World Experiment series and has been crafted with botanicals sourced from across the Kashmir valley.
The New World Experiment series, an initiative by Spaceman Spirits Lab, is dedicated towards uncovering lesser-known stories from various corners of India and bringing them to aspirational and experimental consumers.
Commenting on the launch, Aditya Aggarwal, Founder and Managing Director, Spaceman Spirits Lab Private Limited said, “Brand Samsāra aspires to celebrate the inherent human passion for curiosity, wanderlust and self-expression. Vale of Paradise is a quintessential manifestation of this ambition and promises a multi-sensory, immersive and bespoke experience to gin aficionados in India and across the globe.”
Samsāra Gin’s ‘Vale of Paradise’ has been distilled using eleven botanicals that include Himalayan Juniper Berries, Hemp Seeds, Vetiver Grass, Rose Petals, Cardamom, Cubeb Berries, Coriander, Angelica, Orris, Cassia and Secret Citrus. After this, the gin is again distilled with the local Kashmiri Kahwa and Saffron Ribbons.
In the first phase of the launch, Samsāra gin’s ‘Vale of Paradise’ will be made available in Goa which will be followed by other prominent markets.
Recently, Tilaknagar Industries Limited bought a 10 per cent stake in Spaceman Spirits Lab Private Limited (SSLPL) for Rs 9.75 crore.
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