Impact Communications, Group M Mindshare & Anugrah Madison top Metal Charts at RMAI Flame Awards Asia 2019
RMAI also felicitated Business leaders and professionals for their extraordinary contribution in Rural Marketing & Development sector with the Flame Leadership Awards 2019.

The RMAI Flame Awards Asia 2019 and Flame Leadership Awards, which recognise Asia’s best corporate and individual Rural Marketing works, were announced on June 21, 2019 at a glittering evening at Taj Santacruz, Mumbai. Over 300 delegates from corporate development & rural marketing agencies attended the presentation ceremony.
Impact Communications emerged as the biggest winner of the night clinching as many as 13 metals followed by 6 Metals by Group M Mindshare and 5 by Anugrah Madison.
Among the International Entrants Lemon Pvt. Ltd. won the maximum metals.
RMAI also felicitated Business leaders and professionals for their extraordinary contribution in Rural Marketing & Development sector with the Flame Leadership Awards 2019.
Winners of the Flame Leadership Awards 2019 Below.
Arvind Kumar | Force Motors | Business Head AVD |
NareshDeshMukh | Smartchem | Executive Vice President |
RituJaiswal | Public Figure | Mukhiya, Sitamari Bihar |
Sanjay Kaul | Impact communications | Founder & CEO |
Winners of RMAI Flame Awards 2019 below.
Category | Campaign | Entrant Company | Metal |
BEST CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE & ENGAGEMENT | KUMBH ME SUKUN | Mindwave Media Pvt. Ltd. | GOLD |
BRAND AWARENESS CAMPAIGN OF THE YEAR | Sun King - Recommended by Ma-Naw | Greenlight Planet | GOLD |
BEST CSR CAMPAIGN OF THE YEAR | JalayenNahiKamayen | NABARD, JBNR Foundation, Impact Communications | GOLD |
BEST CSR CAMPAIGN OF THE YEAR | Safety Starts at School #GoSafeOutside | GroupM Media India Private Limited (Mindshare) | GOLD |
BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR | Safety Starts at School #GoSafeOutside | GroupM Media India Private Limited (Mindshare) | GOLD |
BRAND AWARENESS CAMPAIGN OF THE YEAR | Tata Salt Warm Salt Water Soaks | Anugrah Madison | GOLD |
EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR | MuthootVishwaas Ki Tijori | The Muthoot Group | GOLD |
EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR | Tata Salt Warm Salt Water Soaks | Anugrah Madison | GOLD |
SMALL BUDGET CAMPAIGN OF THE YEAR | GSK ,Suraksha Ki Door | Impact Communications | GOLD |
USE OF TRADITIONAL CONGEGRATION PLATFORMS | Tata Salt Warm Salt Water Soaks | Anugrah Madison | GOLD |
PHARMA CAMPAIGNS OF THE YEAR | GSK, Suraksha Ki Dor | Impact Communications | GOLD |
BEST TRADE ENGAGEMENT CAMPAIGN OF THE YEAR | Legrand Diwali Activation | 121 Experiences Integrated Marketing Pvt. Ltd. | SILVER |
BEST CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE & ENGAGEMENT | Supro HD Series Profit Trucks Launch Campaign | Insight Outreach Pvt. Ltd. | SILVER |
BEST CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE &ENGAGEMENT | The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India | GroupM Media India Private Limited (Mindshare) | SILVER |
BEST USE OF MOBILE | New Age Information Kiosk | Impact Communications | SILVER |
BEST USE OF MOBILE | The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India | GroupM Media India Private Limited (Mindshare) | SILVER |
BEST CSR CAMPAIGN OF THE YEAR | Emami Ltd: Saarthi Road Safety Campaign | RoadAdsPvt Ltd | SILVER |
BEST CSR CAMPAIGN OF THE YEAR | SwachhtakiSawari at Kumbh 2019 | Ogilvy | SILVER |
BEST CSR CAMPAIGN OF THE YEAR | The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India | GroupM Media India Private Limited (Mindshare) | SILVER |
BEST LONG -TERM CAMPAIGN | Abbott Swarksha Camps | Impact Communications | SILVER |
BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR | GSK, Suraksha Ki Dor | Impact Communications | SILVER |
BRAND AWARENESS CAMPAIGN OF THE YEAR | chunaavKe Rang hajmolake Sang | Mindwave Media Pvt. Ltd. | SILVER |
DIRECT MARKETING CAMPAIGN OF THE YEAR | Castrol ki CAR-yashala - Building Mass Advocacy through Training | GroupM- Dialogue Factory | SILVER |
DIRECT MARKETING CAMPAIGN OF THE YEAR | The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India | GroupM Media India Private Limited (Mindshare) | SILVER |
LAUNCH/RE-LAUNCH EVENT OF THE YEAR | WELSPUN, JaldiSukhhe, JaldiSukhaye | Impact Communications | SILVER |
NEW ON GROUND PROPERTY OF THE YEAR | Hero 18 Now | Max Publicity & Communication Pvt. Ltd. | SILVER |
SALES PROMOTION CAMPAIGN OF THE YEAR | SunKingBatti Gul Meter Chalu | Anugrah Madison | SILVER |
USE OF TRADITIONAL CONGEGRATION PLATFORMS | Hamam - Waterproof Sarees | Ogilvy | SILVER |
AGRICULTURE & ALLIED CAMPAIGNS | Gulf Supreme Tractorotsav | ZtoA Marketing Solutions | SILVER |
AGRICULTURE & ALLIED CAMPAIGNS | Innovative Model for Small Farmers | Lupin Human Welfare & Research Foundation | SILVER |
AGRICULTURE & ALLIED CAMPAIGNS | JalayenNahiKamayen | NABARD, JBNR Foundation & Impact Communications | SILVER |
AGRICULTURE & ALLIED CAMPAIGNS | GokulMahotsav | Vision Force | SILVER |
BANKING & FINANCE CAMPAIGN OF THE YEAR | Direct Marketing | MuthootMicrofin Limited | SILVER |
BEST GOVERNMENT CAMPAIGN OF THE YEAR | GokulMahotsav | GokulMahotsav | SILVER |
PHARMA CAMPAIGNS OF THE YEAR | Abbott Swarksha Camps | IMPACT COMMUNICATIONS | SILVER |
BEST PRODUCT SEEDING CAMPAIGN OF THE YEAR | Nestle Disha | Impact Communications | BRONZE |
BEST TRADE ENGAGEMENT CAMPAIGN OF THE YEAR | Castrol ki CAR-yashala - Building Mass Advocacy through Training | GroupM- Dialogue Factory | BRONZE |
BEST USE OF MOBILE | Interconnected platform for the benefit of all stakeholders of Agri-ecosystem | DestaGlobal | BRONZE |
BEST INTEGRATED CAMPAIGN OF THE YEAR | GokulMahotsav | Vision Force | BRONZE |
BRAND AWARENESS CAMPAIGN OF THE YEAR | SunKingBatti Gul Meter Chalu | Anugrah Madison | BRONZE |
EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR | Philips Paavan Prakash Rath | Max Publicity & Communication Pvt. Ltd. | BRONZE |
EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR | Dabur DantSnan | Impact Communications | BRONZE |
LAUNCH/RE-LAUNCH EVENT OF THE YEAR | Godrej Powerchip- Unleash The Superpower | Impact Communications | BRONZE |
NEW ON GROUND PROPERTY OF THE YEAR | Gulf Power kaPanchnaama | 121 Experiences Integrated Marketing Pvt Ltd. | BRONZE |
NEW ON GROUND PROPERTY OF THE YEAR | Mahindra Supro" Khushiyon Ki DastakHar School" | Culturegraph Private Limited | BRONZE |
SALES PROMOTION CAMPAIGN OF THE YEAR | Mahindra - Meri KaamyabiKaraaz, Meri Pehli pick up | Fountainhead MKTG | BRONZE |
SMALL BUDGET CAMPAIGN OF THE YEAR | MatraSwasthiyaDiwas | Impact Communications | BRONZE |
SMALL BUDGET CAMPAIGN OF THE YEAR | SUMMER MEIN WINTER -MEECO | Vritti Solutions Ltd. | BRONZE |
USE OF TRADITIONAL CONGEGRATION PLATFORMS | CEAT - Safety Banners | Ogilvy | BRONZE |
AGRICULTURE & ALLIED CAMPAIGNS | Building Linked, Decentralized and Self-Sustaining Model | DestaGlobal | BRONZE |
AGRICULTURE & ALLIED CAMPAIGNS | Demo Farm - Smartek | Smartchem Technologies Ltd. | BRONZE |
BEST GOVERNMENT CAMPAIGN OF THE YEAR | "Reaching Good Health to the Last Mile" - MAHALABS : A Free Diagnostic Service Initiative | HLL Lifecare Pvt. Ltd. | BRONZE |
RESEARCH PROJECT OF THE YEAR | RURAL IMMERSION PROJECT | TVS Credit Services Limited | BRONZE |
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