IIFA & AquaKraft Announce A Novel Initiative 'Water+Ve' On World Earth Day

The program's goal is to promote water advocacy and influence change by creating a movement towards making Indian villages Water+ve


To commemorate World Earth Day, the International Indian Film Academy (IIFA) and AquaKraft have unveiled a novel initiative titled "Be Water+ve". The program's goal is to promote water advocacy and influence change by creating a movement towards making Indian villages Water+ve, aligning with Hon'ble Prime Minister Narendra Modi's objective of achieving water security by 2047.

The Be Water +ve campaign will consist of active advocacy addressing water security, on-the-ground interventions in drinking water, sanitation, and water recycling, as well as community engagement and governance, and will be supervised by the Ministry of Jal Shakti and various knowledge partners.

Speaking on the occasion, Minister of Jal Shakti, Shri Gajendra Singh Shekhawat said, “Looking ahead the need for water is increasing manifold. While the Jal Shakti Ministry has been doing extensive work that is being recognized as an inspiring effort across the world, it can only succeed when people join hands with government efforts. As our Prime Minister Shri Narendra Modiji has said, Jal Jan Abhiyaan and Jan Bhagidaari are needed simultaneously to achieve India’s Water Vision 2047 thereby ensuring longevity and permanent solutions.”

“The participation of corporate India and civil society only amplify the effort and would give a definite sense of ownership. I take this opportunity to laud the campaign BE WATER+ve  jointly launched by IIFA and AquaKraft. The most notable part of this campaign is the on-ground water management interventions proposed with inclusive participation by Corporates and Civil Society that would be amplified by celebrity ambassadors. I invite Corporates to join this campaign and contribute towards making India Water +ve. I congratulate IIFA & AquaKraft for curating such a unique initiative to activate public effort to Be Water +ve and commit to providing them all needed guidance and active support from the Jal Shakti Ministry”, Minister Shekhawat added.

“Working together, IIFA and AquaKraft will create an informative and exciting campaign that would enlist support from civil society, corporate India and global corporates, while at the same time ensuring that the technologies deployed are world-class, sustainable and easy to implement over long periods accommodating climatic changes in line with the vision of Water SECURITY 2047”, said Dr Subramanya Kusnur speaking on behalf of the Be Water +ve initiative.

Tags assigned to this article:
IIFA AquaKraft water resources World Earth Day events

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