Hyundai Announces Bluelink Championship 2.0 To Enhance Customer Engagement

In order to make the championship more attractive and engaging, the winner’s reward value has been increased.

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Hyundai Motor India has announced the launch of ‘Hyundai Bluelink Championship 2.0’ for customers owning Hyundai Vehicle with Bluelink connected services, towards enhancing customer engagement. 

To participate in the month-long championship, Hyundai customers can register from June 13 - 22, 2022. 

Brijesh Gubbi Suresh, Group Head - New Business Strategy, HMIL said, “The Bluelink Championship gained very high appreciation from customers as it encourages customers to exhibit their driving skills, competing with other fellow driving participants on their driving behaviour patterns and win prizes."

he added that with this championship, Hyundai has taken a step forward to create awareness among Hyundai Customers on the safety of their driving pattern while making urite car fuel-efficient through responsible driving skills.

In order to make the championship more attractive and engaging, the winner’s reward value has been increased. In addition, now the participants can also check their scores more frequently to keep themselves updated on driving patterns while continuously improving driving habits to win a reward. 

Hyundai Bluelink Champions will be identified through an analysis of driving behaviour & deriving scores based on parameters that include - smooth driving, overspeeding, sudden braking & acceleration and distance travelled. The driving score of individual Hyundai drivers ranges from 0 to 100, 100 being the best.


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hyundai Bluelink Championship 2.0 Customer engagement

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