Hush Puppies Livens Up Its 65th With Larger-than-life Mascot
A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls
To commemorate the 65th birthday of Hush Puppies, Bata India organised a month-long celebration across all touch points to spread the message of living life on a brighter side. The celebrations commenced with a yoga session with puppies, discount offers at HP stores and bata.com, and were culminated by the unveiling of a larger-than-life installation of the brand’s mascot – the Hush Puppies Basset Hound.
A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls. Its vibrant and playful design drew the attention of both young and old. To share this moment with consumers, the van visited the homes of select consumers distributing smiles, cakes & special offers.
Speaking on the campaign Ullas Vijay, Head Category and Communications, Bata India said, “The initiatives for Hush Puppies’ 65th Birthday go beyond just brand activations. The brand’s mission is to inspire individuals to live life on the bright side and we, at Bata India, wanted to celebrate in a way that reflects the brand values of Hush Puppies: ‘Be True, Be Comfy, Be Bright, Be Bold.’ We commend Hush Puppies’ 65-year legacy of impeccable craftsmanship and innovative design. Here’s to more style, comfort, and positivity!"
Besides this, Bata India organised a yoga session in the company of furry friends. In an event conceptualised to instigate optimism and spread positive vibes, consumers engaged in a session of yoga surrounded by adorable puppies.
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