How integration of AI in video conferencing is enhancing the face of virtual events: Satya Yeramsetti, Founder & CEO, Telebu
It has the capability to enhance user experience and enable more productive virtual occurrences and are here to stay for a longer-term, writes Satya Yeramsetti.
The world has seen tough times and so the businesses, in the last few months. As we continue to witness the impact of the ongoing pandemic, it has ushered in a new era of workplace transformation. It is incredible how people have accepted work from home as the new normal and made a segue into unexplored and unimagined circumstances. Before the pandemic hit us unprepared, we were hardwired and confined the age-old established norms we had followed. However, this rare situation has pushed the work culture beyond imagination, driving the positive transformation, especially in terms of technology.
As technology advances, AI is being introduced to the workplace with its numerous advantageous applications. One of these is video conferencing, where it can help reduce the workload by making the process efficient. Gone are the days when video conferencing was only used in large boardrooms for meetings and formal presentations. Today’s businesses are shifting their focus to create a flexible working environment without being physically present. Video Conferencing with AI is becoming a key innovation in the virtual events sector. The video conference market is potentially growing, and it is expected to reach a CAGR of 9.9% from 2020 to 2027.
Since the demand for Video conferencing is booming, the need of virtual events is also taking the front seat. Organisations are thriving worldwide by arranging corporate and internal virtual events and placing them as a primary source of their lead/business generation. Here AI is playing a crucial role to replace real world events with appealing digital experiences which are difficult to forget. It helps to make the online event bigger, more unique, and engaging and perhaps have a longer-term impact than your traditional convening.
So, let’s see a few of the points which will demonstrate how the integration of AI in video conferencing enhances the face of virtual events-
Virtual events full of immersive experience
AI is playing a crucial role in making virtual events more immersive, engaging and amazing. Innovators have unveiled virtual stage technology that allows speakers anywhere in the world to blend seamlessly with the choice of background or computer-generated images, interacting in real-time with the image the home audience sees. Moreover, presenters on the virtual stage can play and demonstrate data itself as they pull visualizations seemingly out of thin air. Here, AI is used to fit the image of the presenter with the computer - graphics in a seamless way, making it appear as if they are all part of the same immersive experience and sharing the same space.
Enhanced networking to drive engagement
AI examines the profile of every audience, sponsor, exhibitor and organizer to specify key networking opportunities and associate people with like-minded attendees who are prone to learn and grow. Imagine having a robot assistant at a real-world networking event who drives around on robotic legs interviewing every single person in the room to mingle up with them. Most people are probably aware that advanced computer algorithms have revolutionized the world of dating, due to their skill to match people with identical interests and personalities. Business networking is basically no different and AI algorithms will create bridges between people and organizations to make the entire process more proficient and productive.
Personalisation and recommendations at your tips
Your past virtual events and also the one happening today can be assessed by AI and recommend you what is most likely to work for your next event. Analyzing factors such as attendee numbers and engagement, along with the other verticals they make in the virtual world, events can be autonomously personalized to meet your audience’s level and expectations. It will make it possible for every individual attendee or audience to receive an entirely personalized schedule when they register for their event, thus, reducing the time it takes to search through your presentations and other content. Also, providing this automated recommendations will result in happy and satisfied attendees.
Embracing trust and privacy
Most of the times we see that several participants face trust issues in communicating confidential information while attending conference video calls or virtual events. For some of the, its much easy and convenient to communicate via face-to-face interactions. For such issues, a subset of AI, i.e., Machine Learning (ML) based anomaly detection applications are an aid, which can help to detect network or web breaches to secure vital information communicated during a conference and virtual events. They are a powerful, reliable, and strategic resource for virtual events.
Undeniably, AI has strong potential to deliver smarter virtual events by transforming the parameters of video conferencing. It has the capability to enhance user experience and enable more productive virtual occurrences and are here to stay for a longer term. So, it’s worth investing the time to familiarize yourself with it now, so that you can take advantage of these exciting new developments as they occur.
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