As part of this association, HMSI will promote its brand ‘Dio’ by introducing the Dio 125 in 2023

Honda Motorcycle & Scooter India (HMSI) unveiled its collaboration as an Associate sponsor of Mohun Bagan Super Giant (MBSG) for the Indian Super League (ISL) 2023-24 for a period of 11 months.

Speaking about the association with Mohun Bagan Super Giant (MBSG), Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “The association between HMSI and Mohun Bagan Super Giant is a testament to our mutual commitment to providing thrilling experiences to football fans and enthusiasts alike. This partnership promises to add excitement, energy, and joy to the ISL 2023-24 season. Honda Dio, with its "Fun" philosophy, aligns perfectly with the fun and fervour that football brings with it. We look forward to an action-packed season of football and memorable moments with MBSG.”

As part of this association, HMSI will promote its brand ‘Dio’ by introducing the Dio 125 in 2023. Throughout the ISL 2023-24, Honda Dio will feature on the player's jerseys.

Expressing his excitement about the partnership, Colonel Vinod Bisht, Chief Executive Officer, RPSG Sports Pvt Ltd said, "We are honoured to forge this partnership with Honda Motorcycle & Scooter India. As a club with a strong legacy, we share the same vision of inspiring young minds through the thrilling world of football. Together, we will leave an indelible mark on the sports industry, and in West Bengal specifically. We welcome Honda Dio to the Mohun Bagan family, and we look forward to an incredible journey ahead."

HMSI's association with MBSG for its brand Dio will extend to other strategic branding opportunities within the ISL including perimeter hoarding during matches. The concourse area will also showcase Honda's branding.