HCG Pinkathon, International Women’s 10K – Run was held in Mumbai on 15 December 2013 to create awareness on breast cancer and promote health & fitness among women. Almost 3000 doctors, nurses, women from corporates, social clubs, and colleges participated in the run under various categories. The event was organised by Maximus MICE & Media Solutions Pvt. Ltd. and Health Care Global Enterprises Ltd, one of Asia’s leading Cancer Care networks, and was flagged off by Actor Ms. Gul Panag; Actor, Model and Ultra Marathoner Mr. Milind Soman; Director – HealthCare Services, HCG Mr. Dinesh Madhavan and Founder, WCI Ms. Deveika Bhojwani. The money raised from the event would be used to treat economically challenged cancer patients.



In the 10K category, the prize was won by Jayshri Borgi with second runner up being Sunita Wagmode and Sweta Devraj as third runner up. In the 5K category, the prize was won by Jyoti  Punjabi and 3K category, the prize was won by Sheetal Chavan.



According to Population based cancer registry/ICMR Study, the incidence of breast cancer in Mumbai – 31 per 1, 00, 000/New cases diagnosed per year and by 2015 we will have 1, 06, 214/ new cases will be diagnosed every year in India.



Mr. Milind Soman, Marathon Runner and Founder, Pinkathon, said, “I’m happy to see so many women coming to lend their support. Awareness is the key and events such as these go a long way in creating awareness, early diagnosis and helps in the fight against breast cancer.”



Dr. Nagraj Huilgol, Senior Consultant, Radiation Oncologist, HCG, said, “The incidence of breast cancer among the urban women is on the rise and women in their early 40’s are diagnosed with breast cancer, which is alarming. 90% of the breast cancers can be cured with optimal therapy if diagnosed early and patients can have good quality of life.”



Mr. Dinesh Madhavan, Director, HCG Group, said, “HCG has been at the forefront in the fight against cancer. With increased awareness today most of the cancer cases are diagnosed early. The aim of this event “HCG Pinkathon” is to educate women of the fact that they can make lifestyle changes today that can reduce the risk of developing breast cancer.”



Ms. Reema Sanghavi, Managing Director, Maximus MICE & Media Solutions Pvt. Ltd., said, “It is overwhelming to see so many women participate once again for the 2^nd edition in Mumbai. Mumbaikars supported last year’s run whole-heartedly and this year more women have come and joined the Pink Band Wagon! Our objective is to encourage women to take up fitness as a lifestyle and we continue to spread awareness on breast cancer and educate women about its causes and prevention by adopting a healthy and active lifestyle.”



Ms. Gul Panag, Former Miss India and Fitness Enthusiast & Event Ambassador said,“Fitness plays an important role in boosting the immunity of the afflicted and running is a great way to stay fit. I feel so glad that the women of Pune came out to spread this awareness today. I am proud to be sharing the platform with many other incredible women who have shown dedication and concern to fight breast cancer in our country.”