GroupM Onboards Ajay Mehta As Head Of Experiential Marketing At Dialogue Factory

Mehta will now take over Dialogue Factory’s rural and experiential offerings along with the out-of-home offerings i.e., cinema and OOH


GroupM India has announced the transition of leadership at Dialogue Factory. Ajay Mehta has been appointed as their head of experiential marketing. Mehta will now take over Dialogue Factory's rural and experiential offerings along with the out-of-home offerings i.e., cinema and OOH.

Prior to this transition, Mehta was working as the managing director of GroupM's iTV and Kinetic.

Mehta said, "I am excited to be taking on this new role and I am eager to lead the team forward during this exciting time. There are many opportunities ahead of us and I am confident that we can take on these challenges and succeed. I am excited to continue my work to drive growth, innovation, and success in this new role."

"I am happy to lead all out-of-home offerings at Group and we are confident that the synergies between these three units i.e., iTV, Kinetic, and Dialogue Factory will create memorable consumer experiences and enhance value for brands. Together, we will continue to build on the strong foundation that has been established and achieve even greater heights," he added.

Prasanth Kumar, South Asia chief executive officer of GroupM said, "In the last 14 years, Dalveer has set up Dialogue Factory, Group's Healthcare unit and has led multiple award-winning projects within WPP. He has created unique experiential and rural marketing practices.

We are grateful for his contributions to Dialogue Factory, GroupM, WPP, and the industry. We wish him all the best in his future endeavours."

He added, "Ajay brings with him a wealth of experience and a proven track record of success in the industry. He has been an integral part of GroupM India for nearly 15 years and has played a key role in driving the growth and success of our businesses. We are confident that under Ajay's leadership, Dialogue Factory will continue to provide our clients with the highest level of service and support."

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