Fanta wraps Chennai Metro in orange to influence consumers on the go
Fanta, India’s popular orange flavoured soft drink brand has added fun, rush and enthusiasm into the lives of Fanta lovers by promoting themselves on JCDecaux’s Chennai Metro Train which is one of the premium medias in Chennai, ensuring a greater impact.
This is the first time when two trains have been wrapped with the same creative and the colour orange dominates the city which catches eyes of consumers.
In a billboard free city like Chennai, a bright colored moving billboard media definitely stands out and is amazingly visible. Fanta is targeting the Metropolitan commuters and leveraging the exclusive branding space – inside and outside the metro train in order to build a positive brand association in Chennai. Color is one of the most crucial elements for a brand and Fanta aims at connecting with the outgoing public and the culture of Chennai with a cohesive and strong identity.
With the coming of new elevated extensions, there is an exponential growth in traffic and Fanta is now being viewed by about 1 Million travelers per month. Chennai, where the weather is majorly hot and humid, advertising a refreshing drink on “Moving Billboard” will tempt any person on the move.
Expressing his thoughts on Fanta Dominating Chennai metro, JCDecaux India - MD, Olivier Heroguelle says, “Colors have a lasting impression on people and Fanta, one of the most preferred soft drinks in India decided to tap the impact of its brand color on JCDecaux Moving Media. The Chennai Metro frequently traverses throughout the city and thus enhances the brand recall and impact in a crowded city like Chennai.”
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