EEMA's 'We Care' initiative celebrates women at debut event on Women's Day

The Event and Entertainment Management Association (EEMA), has been championing a key initiative entitled WE CARE focused on safety and an environment of equality for Women in Events, Entertainment and Media. The initiative which was launched recently has gained considerable traction and support from across the industry with all major event agencies signing up to participate and implement the WE CARE programme.


Marking the International Women's Day scheduled on March 8th 2017, WE CARE, an EEMA initiative will be hosting an event which celebrates Women in Events, media and hospitality and will also highlight the role that they are playing as well as the challenges that they face. The event is all set to take place at Taj Land’s End Hotel and will see dignitaries from verticals like, film, sports, politics, and business who will interact with the high-profile guests who largely comprise of decision makers.

200 prominent women leaders from across the events, media, advertising, hospitality and the corporate world are being invited. The event will also include a captivating Story Teller Session curated and moderated by Roshan Abbas, National Advisory Counsel of EEMA.

In line with the vision of provide a safe and conducive work environment for women in the media industry, WE CARE is announcing a ‘Helpline’ to aid and assist women in the domains of harassment and mental distress. A set of professional counsellors have been enrolled to provide assistance. Calls coming to the helpline (01149694998) will be answered by trained personnel who will then redirect them to the concerned person. There are redressal committees at regional levels instituted to enable the process.

With Women comprising almost 50% of the work force in the events, hospitality and media industry, the initiative has become extremely important and EEMA is now actively promoting the initiative among the larger community embracing the fraternity from advertising, marketing, media, communication, entertainment and hospitality. Needless to say, considerable positive support has already been garnered.

A number of talented personalities are set to share their inspirational stories at the event – Mira Rajput Kapoor, Mini Mathur, Divya Palat, Eika Banerjee, Cathy O’Dowd and Arnab Goswami to name a few. The fun filled night also had some enthralling performances by Ankit Tiwari, Nicola Johansson, and Merlin D’souza. The audience will also get to witness a beautiful poetry session by author Punam Chadha Joseph.

Speaking on the occasion, Sabbas Joseph, EEMA President and Founder-Director of Wizcraft International, said, “WE CARE by EEMA is such a proactive initiative whose time has come. It ensures that we create an environment to enable that women can deliver to their full potential.”

On this occasion EEMA is set sign a charter with The Advertising Club to jointly make the efforts to create a safe and conducive work environment for women in the media, event and advertising industry. Media partner for the event was Exchange4Media along with the presenting partner being Star TV.

The evening is indeed going to be packed with many surprises which laud the many achievements of these women from across different walks of life. With the leaders in the business putting their weight behind it, the effort is to make WE CARE a highly relevant and compelling movement, a game changer, a part of the evolutionist theory, credible and in the “Let’s do it together spirit”.

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