Partnership to showcase cutting-edge electronics and engage with younger generations

Croma, India's leading omnichannel electronics retailer, and Sunburn, the country's biggest Electronic Dance Music (EDM) festival, have announced an exciting four-year title sponsorship which will see all Sunburn events held across the nation referred to as "Croma Sunburn,” symbolising the power of two incredible brands coming together.

The festival has diversified its offerings through various verticals such as Sunburn Arena, Sunburn Reload, Sunburn Campus, and more, hosting over 300 events annually. This year's Sunburn will feature a number of artists, including Dimitri Vegas & Like Mike, Timmy Trumpet, Armin van Buuren, David Guetta, Steve Aioki, Tiesto, Alan Walker, Lost Frequencies, and many more.

As the official Title partner of Sunburn, Croma's presence will enable the brand to connect with the younger generation through a plethora of on-ground activities, social media engagement, artist engagement, and other marketing initiatives. A few of the exciting engagements done by Croma are charging stations at the venues to recharge phones, posing at Croma’s photo booths, and playing to win incredible prizes such as TVs, Fridges, Microwaves, and Party speakers. These charging stations will allow festival-goers to seamlessly charge their devices, ensuring they can capture every memorable moment without any worries, thus allowing them to take pictures and videos to last a lifetime, ensuring Sunburn festival-goers can rest assured that they won't miss any unforgettable moments.

Croma's strong retail presence is a beneficial factor, with Croma Sunburn merchandise being made available in Croma stores across multiple cities. This collaboration will enable Sunburn to expand its reach, as its fans can enjoy its products and merchandise at stores across India and online through croma.com. Croma intends to take Sunburn association by Tier 1 and Tier 2 towns as well to deliver the experience limited to metros to date.

Speaking about the partnership, Shibashish Roy, Chief Operating Officer, Croma, shared, "This year, we are extending our commitment towards larger youth connect by announcing our title partnership with Sunburn, India's premier Electronic Dance Music festival. There is a natural synergy between music and our business. We intend to leverage the partnership to deliver an experience beyond the transaction to Gen Z and millennial customers across the country. We are thrilled to collaborate with Sunburn and are committed to creating an unforgettable customer experience."

Karan Singh – CEO Sunburn says, “As Sunburn we are delighted to take our partnership with Croma to the next level and welcome them as our new title sponsor. Together we plan to push the boundaries in terms of technological innovations at our events, and what's even more exciting is the slew of co-branded products we are going to bring to market soon.”

The Croma Sunburn partnership is set to significantly impact the festival circuit, with both brands bringing their unique offerings together. Croma's state-of-the-art electronics and omnichannel expertise, coupled with Sunburn's high-energy music and innovative experiences, will create a new customer experience for the tech-savvy generation.