Celebrating The Modern-Day Women, Pullman & Novotel New Delhi Aerocity Launches ‘OWN THE SHOW’
The campaign urges women to own their multifaceted strengths as they walk out into the world by being everything all at once
This Women’s Day, Pullman & Novotel New Delhi Aerocity launches “Own The Show” a campaign that aims to celebrate the incredible strength and resilience of each woman, working and being everything all at once. By spreading the message of - Why be one, when you can be many things, the campaign highlights women as multitasking leaders in society.
The campaign depicts the idea of ‘Everything All At Once,’ in the form of a musical which brings out different aspects of female protagonists and their capabilities. The music video takes a deep dive into the everyday multifaceted and vibrant life a woman leads, who is also in complete control of all that she balances, professionally and personally. The film features the employees of Pullman & Novotel including women HODs, f&b, spa, security, front office and sales and marketing team members. The narrative unravels through the medium of a catchy song and memorable dance routines to bring out the strong, fun and vivid personalities of the women, with depictions of them going against what is expected of them.
Speaking about the campaign, Vineet Mishra, Cluster General Manager, says, “I am excited to be a part of a campaign like this which celebrates the beauty of a woman who is powerful, courageous and everything fun. Being surrounded by extraordinary working women, I personally relate to the messaging of this campaign so it is even special. Our team consists of about 100 women who work effortlessly day and night to provide an excellent hospitality experience and with this campaign we aim to celebrate the achievements of these beautiful women”
Pullman & Novotel New Delhi Aerocity understands women as ‘Movers and Shakers’ of society and honours their countless contributions in different walks of life. With an aim to be a platform which inspires and empowers womanhood, Pullman & Novotel New Delhi Aerocity positions itself a destination where opportunities are equal regardless of an employee's gender or race.
This Women’s Day, Pullman & Novotel New Delhi takes a leap into connecting with its audience via a musical channel spreading the message of 'Own The Show'. With this, Pullman & Novotel New Delhi Aerocity aims to inspire all women to continue to dream and achieve their personal and professional goals together by breaking down any challenges that stand in their way.
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