Cathay Airways Introduces Premium Travel Lifestyle Brand

The new campaign, ‘Feels Good To Move’ comes in line with the global rollout of the master brand “Cathay”


Cathay unveiled a new premium travel lifestyle brand under the “Cathay” master brand. It represents evolution into a premium travel lifestyle brand consisting of a host of complementary categories – flights, holidays, shopping, dining, wellness and payment. Around the world, Cathay will now be the master brand while Cathay Pacific remains the brand of the airline.

Chief Executive Officer Ronald Lam said: “This month of September marks 77 years since the Cathay story first began with a single Douglas DC-3 aircraft nicknamed ‘Betsy’ and a drive to connect the world and its people. As the habits and needs of our customers have changed over the years, so too have we. Our evolution into Cathay marks an exciting new chapter in our history, and reflects our renewed focus on the customer and our determination to fulfil our vision of becoming one of the world’s greatest service brands.”

Customers across the globe can look forward to an array of new offerings in holidays, shopping, dining, wellness and payment. In line with the rollout, the brand has launched its first global campaign in three years – ‘Feels Good To Move.’ 

General Manager of Brand, Insights and Marketing Communications Edward Bell said: “This campaign goes straight to the heart of why Cathay exists as a premium travel lifestyle brand – a brand that aims to enable us to live the premium travel lifestyle, every day. Since our beginnings, Cathay has always been about forward progress. Restlessness is in our DNA. This campaign is a celebration of how good it feels to move.”

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