Canada to host 10-day pan India road show to promote trade opportunities

Three month long event to be supported by Trade Commissioner Service of the High Commission of Canada in India.


The Indo-Canadian Business Chamber (ICBC) and Air Canada today announced BRAND CANADA, a 10-city road show supported by the Trade Commissioner Service of the Government of Canada in India. The initiative will see Canadian Provinces and companies travel to various Indian cities between January-March 2020, in an effort to bring both countries closer through investment and business opportunities.

"India and Canada are natural partners with mutual priorities and policy initiatives. While the two countries have a very busy trade corridor, there is still untapped potential in the second tier cities of India. As part of our continuous efforts to enhance trade and investment, the primary objective is to take the Canada story and the economic brand to the interior parts of India. So now, we are ready to show you, Why Canada? And, How Canada?", said Ms. Nadira Hamid, Chief Executive Officer (CEO), ICBC.

Mr. Andrew Smith, Minister (Commercial), High Commission of Canada in India, said, “Under “MODI 2.0” India intends to double its economy to $5 trillion by 2025.  The cities of India will become economic powerhouses to help propel India to achieve that $5 trillion goal and partnering with Canadian businesses will help you achieve that.  See you at the Brand Canada show when we visit your city and find your next global business partner.”

Also commenting on the initiative, Mr. Arun Pandeya, General Manager and Country Head, Air Canada said, “India has much more to offer than just its metro cities and this platform gives us an opportunity to meet a cross section of business leaders in tier 2 and tier 3 cities”. He added, “Of course over a period of time we would be looking forward to welcoming them on one of our Air Canada flights out of India. “This is indeed an important step in building the India – Canada business connect”. 

The first event is scheduled for January 13, 2020, in Gurugram and will move to cities like Indore, Jaipur, Aurangabad, Pune, Baroda, Bhubaneswar, Ludhiana, and Mysore. It finally concludes on March 27, 2020, in the coastal Andhra port city of Visakhapatnam.

It will be a daylong event in each city with talks, presentations; discussions as well as trade kiosks which will help further accelerate ease of doing business in Canada for Indian investments.

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Indo-Canadian road show india trade

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