Cab Experiences Curates ‘One Bharat Sari Walkathon’
The Mumbai edition of the walkathon is organised by the Ministry of Textiles and Government of India and will take place in December
The Mumbai edition of ‘One Bharat Sari Walkathon’ scheduled to take place in December, will represent the cultural diversity and unity of India, through the medium of the Indian textile, the traditional saree. The national event organised by the Ministry of Textiles and the Government of India is being curated by Cab Experiences.
The event's core is women, representing diverse backgrounds, uniting in a walkathon wearing sarees. This will symbolise the union of women from varied walks of life, standing together for a common cause for the nation.
Previously, the walkathon was held in Surat with 15000 sari-clad women walking together showcasing Indian culture. The Mumbai edition of will also exhibit the rich cultural diversity of the country and will jointly be driven by a Member of Lok Sabha, Union State Minister of Textiles, Darshana Jardosh and Member of Parliament, Poonam Mahajan.
The event will also witness celebrities across the industry like Anita Dongre, Shaina NC, Faye D'Souza, Sonali Bendre, Amruta Fadnavis, Mini Mathur, Sonali Kulkarni, Arpita Mehta and many more.
The walkathon will be a tribute to the legacy of the Indian handloom industry and will see the participation of 5,000 women including leading women professionals, Bollywood and television celebrities, sports personalities, businesswomen, designers, influencers, homemakers, women from the music industry as well as transgender/ LGBTQ activists.
The event will also see Angadwadi women considered the main frontline health workers in India and women from the Koli community- one of the biggest indigenous groups in Maharashtra renowned for their extensive cultural legacy and traditions.
Darshana Jardosh, Union State Minister of Textiles said, “The ‘One Bharat Sari Walkathon’ event holds particular significance in Mumbai, the financial capital of India, where the spirit of womanhood is deeply embedded in every aspect of its existence. The participation of women from various backgrounds, draped in saris representing their distinct regional styles, will create a beautiful tapestry of diversity. This not only resonates with the vibrant essence of Mumbai but also adds a layer of deep cultural significance to the walkathon. By combining the economic, cultural, and regional elements, the 'One Bharat Sari Walkathon' is poised to make a meaningful impact, celebrating the unity in diversity that characterises India while simultaneously promoting the enduring legacy of handloom craftsmanship.”
Poonam Mahajan, Member of Parliament - Lok Sabha, said, “I believe that sari is not just a garment but a symbol of women’s financial independence and freedom. The ‘One Bharat Sari Walkathon’ aims to bring women on a platform that supports the Indian textile industry and promotes women's empowerment. Regardless of whether it's the CEO of a multinational company or a Koli woman from the indigenous Maharashtrian tribe, each participant will walk the marathon adorned in a traditional saree. This unification through the dignity of labour and a shared love for Indian culture will be the common thread among all participants.”
Rajesh KV, Founder Partner & Director of CAB Experiences, was quoted as, “I am thrilled to share that the 'One Bharat Sari Walkathon' is set to make history by bringing together an incredibly diverse group of women. From the vibrant Koli community to dedicated Anganwadi women, accomplished professionals, passionate transgender and LGBTQ activists, to the heart and soul of our homes, the homemakers – this walkathon will unfold as a tapestry of inclusivity, representing the very essence of our country and its rich culture. What makes this event truly unique is the unprecedented collaboration of women from all walks of life. It goes beyond being a simple walkathon; it's a powerful narrative of encouragement and support for women's empowerment. A key aspect of this narrative will be positioning the sari as a national symbol and a source of pride for India.”
The vision for the future of the ‘One Bharat Sari Walkathon’ is global expansion, transcending borders to replicate the event across India and abroad.
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