Brand Street India strengthens movie-brand integration portfolio, partners Why? Stay! Calm! and ICW

Integrated marketing agency Brand Street India has won the marketing mandate for integrating brands across four blockbuster Bollywood movies showcasing the lucrative delivery of services.


With Phillauri- Uber, Jolly LLB-2- Lotus Herbals, Badrinath Ki Dulhania- Voltas Fresh Air Coolers, and Baahubali-2- Hike Messenger and Camlin in their kitty, BSI has set movie brand integrations with not just national but high-end international brands as well. These extensive associations were creatively implemented by Why? Stay! Calm! Entertainment, who have joined hands with to Brand Street India as their strategic partners in the domain of Film Integration & Content Production. 

Further, in a bid to magnify and explore new horizons, team BSI  has also collaborated with ICW in order to provide value-added services to the company’s already existing clientele as well as new clients in the events domain. The division is being headed by the founder of ICW- Brijesh Parekh who will cater to every event related needs of brands. Brijesh holds more than a decade of experience in brand strategy, event planning & entertainment, IP creation and live shows. He previously headed the events & intellectual properties for Carat Media and Percept from where he brings the wealth of digital and experiential marketing to the brand.

Speaking about the growth of the company, Surendra Singh, National Head, BSI said, “It is indeed a fantastic time for BrandStreet India. Forward and healthy decision making, the viability of brining aboard national and international brands, innovative thinking, expansive penetration and connective offerings are some key drivers responsible for the growth of the company in such a short time.”  

Commenting on the companies’ growth and collaboration, Brijesh Parekh, Founder ICW, said, “With a BSI-ICW collaboration, we have assembled a network of highly experiencds professionals with core market expertise and who look forward to leveraging their key regional relationships in order to expand the reach of the companies capabilities even further. The company is bolstering towards a growth with better brand associations and a more enhanced customer connect.” 

Speaking about BSI’s growth, Kanika Mohan Saxena, Head, Why?Stay!Calm!, said, “This double digit top line growth is indeed a significant achievement not just for BSI but also for those associated with the company. We surely have big plans for the upcoming years by continuing to invest in strengthning our position and growth trends.”

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