Bold Marketing a Pune based events and marketing solutions provider recently facilitated the pan India launch of Andris, a new electric water heater from the house of “Racold”. It was a muti-city product launch successfully executed across the country in- Delhi, Pune, Mumbai, Bengaluru, Kolkata, Coimbatore, Chennai and Hyderabad.

Racold Thermo, one of the most well-known brands in the electric water heater segment wanted to launch their latest product - ANDRIS across the country, early this year. There was a multi-agency pitch process undertaken and Bold Marketing was selected after multiple rounds of meetings and creative presentations because of the expertise and experience they had in the field.

The event was conceptualized keeping in mind the stylish design of the product and the fact that Racold wanted to stand out amongst its competitors via this launch. No other company in this segment had ever launched a product using an “advanced projection mapping” technique. It gave the attendees an immersive audio-visual experience of the product which helped them understand its features in a very unique way.

Commenting on the success of the event, Vinay Pawar - Director, Bold Marketing said, “We travelled across the length and breadth of the country over a period of just 20 days to successfully launch the product in Pune, Mumbai, Delhi, Chandigarh, Bengaluru, Kolkata, Coimbatore, Chennai and Hyderabad”.

Talking about the challenges faced, Rohit Jacob – Director, Bold Marketing said, “Since projection mapping was used for the launch and only the highest quality projector could be used, we decided to carry the same projector with us to each city to maintain a standard in output. The theme for the event was "Italian Masterpieces" and the entire look and feel of the event area complimented the theme beautifully.”