Bira 91 Brings Back International Curry Week
Set to be hosted in Delhi, Mumbai and Bangalore, International Curry Week bring India’s top chefs together to celebrate culture, curries, and flavor
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Bira 91, announced the long-awaited return of its highly anticipated International Curry Week, from April 13, 2023 – April 29, 2023. This culinary extravaganza, now in its third installment, is a playful celebration of all things curry, and will bring India’s top chefs together to celebrate culture, curries, and flavor. The 2023 edition of International Curry Week will be held across top restaurants in Delhi-NCR, Mumbai, and Bangalore where chefs will curate a custom curry-centric menu, paired with the newly launched Bira 91 RISE, India's First Premium Rice Strong Lager.
This year, International Curry Week will bring together India’s leading chefs to host 11 curated experiences with exclusive curry and beer focused menus by Vicky Ratnani, Kavan Kuttappa (Naru Noodle Bar), Vanshika Bhatia (Petite Pie Shop), Lakhan Jethani (Mizu), Gresham (Impresario), Gresham Fernandes (Salt Water Café), Seefah & Karan (Seefah), Rahul Dua (Bhawan), Avinash Martins (Four Seasons), Jatin Mallick (Tres) and Shriya Shetty (Sly Granny).
Curry has become a universally recognized and beloved cuisine, with its flavors traveling across the globe, from the Caribbean to London, Vietnam to Thailand and ultimately back to its birthplace and the cradle of spicy food, India. Bira 91 is at the forefront of this global shift, as urban citizens explore and experiment with the world of curry, seeking a more colorful and flavorful experience, and Bira 91's flavorful beers are the perfect accompaniment.
Commenting on the launch, Ankur Jain, CEO & Founder of Bira 91, said, "The International Curry Week is back, and we couldn’t be more excited. Curry is globally known as a comfort food but increasingly, has also become a representation of how the world is becoming more diverse and colorful. We’re thrilled to be partnering with some of the best chefs in the country and bring an experience that is an amalgamation of taste and flavors from across the globe. Paired with our premium Rice Strong Lager, RISE, these curry dishes are set to elevate the dining experience of consumers.”
Expressing his enthusiasm for International Curry Week, celebrity Chef Vicky Ratnani said, “It's really exciting, and always been exciting for me to pair food with beverages. With Bira 91, there is such a great opportunity because they have a variety of beers that are full of flavor. Since we have such a great repertoire of curries from all over the world, this is a golden opportunity, platform and initiative by Bira 91 that gives different chefs from India and all over the world to showcase their culinary creativity.”
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