BW Marketing Whitebook Set To Host Its 17th Edition

Bringing the metaverse to the centre stage, the upcoming BW Marketing Whitebook will act as a comprehensive playbook on how businesses should regroup to grow in this new reality


BW Businessworld, in association with BW Marketing World, is bracing to launch the 17th edition of the BW Marketing Whitebook (MWB), its annual flagship property that has been consistently standing tall in the bestseller lists in India in the ‘Marketing & Business Administration’ category. 

The overarching theme for the upcoming BW Marketing Whitebook 2022 is "Leadership in the Metaverse" which will delve into the many facets of the metaverse. As digital is becoming mainstream and technology becomes both the nucleus and the command system of companies, the metaverse will become infinite, without reset or pause. It will also be fully integrated into every experience of a consumer, we all anticipate. In fact, the Chief Marketing Officers are also being called the Chief Metaverse Officers since they have been working closely on metaverse to co-create, co-opt, coordinate and collaborate to contribute to a platform with unprecedented opportunities for businesses and brands.

The last edition of MWB focused on the ‘Recession-Proof Marketer’ that had been resolute, resilient and reimagined India’s robust digital economy. 

Commenting on the BW Marketing Whitebook 2020–21, CVL Srinivas, Country Manager, India, WPP said, "The BW Marketing Whitebook is a great compilation of best-in-class marketing content for practitioners, students, and anybody looking for inspiration."

Anupriya Acharya, South Asia CEO, Publicis Groupe also added, "Innovation, ingenuity, and exchange of ideas are critical to future-proof businesses, especially in this era of rapid change. The BW Marketing Whitebook is a comprehensive collection of viewpoints, strategies, and analyses by the C-Suite and other decision-makers. I congratulate BW on bringing out successfully yet another Marketing Whitebook this year....and every year! "

Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld Group and exchange4media Group asserted, "Despite the ever-evolving nature of the media and marketing ecosystem, marketers will continue to look at the best solutions that make a far-reaching and long-lasting impact. Hopefully, in this journey of theirs, BW Marketing Whitebook will continue to serve its role as the essential handbook for marketers."

About BW Marketing Whitebook:

BW Businessworld Marketing Whitebook is an amalgamation of the various sectoral data and facts which are aimed at understanding the consumer trends that are shaping these industries, and the marketers can use this information in formulating the strategy for the upcoming year.

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