BW APPLAUSE launches with a bang, MP Maheish Girri, I&B Secretary Sunil Arora, Sabbas Joseph, address the events community


Everything Experiential celebrated its 2nd year anniversary on 5th September 2015, opening a new chapter with the launch of BW APPLAUSE- a magazine focused at the experiential marketing and events industry in India.

The launch took place in a glittering extravaganza at Hotel Shangri-la’s Eros, New Delhi last Saturday, and saw in attendance the country’s leading event planners, marketers, agencies, event services providers and other stakeholders of the industry.

The launch kicked off with the esteemed presence of Shri. Maheish Girri, Member of Parliament from East Delhi constituency, who in his opening remarks chronicled the importance of varied experiences in shaping one’s life. Shri. Girri, who is also the National Secretary of BJP, spoke in his inaugural address about the outstanding campaigning by Hon. Prime Minister Mr. Narendra Modi earlier this year that changed the entire world’s perception of Indian politics and events.

[caption id="attachment_20111" align="aligncenter" width="612"] Shri Maheish Girri, Member of Parliament[/caption]

Speaking on behalf of the event planner fraternity, Mr. Sabbas Joseph, President Event and Entertainment Management Association (EEMA) and Co-founder Wizcraft congratulated Everything Experiential on its new initiative as he addressed the full house of event planners in a keynote address.

Mr. Joseph stressed on the need for media platforms such as BW APPLAUSE and further elaborated on how the industry as a cohesive unit was getting stronger with each passing day. The day also served some exciting developments in the event licensing front that were shared by Mr Joseph in his address.

[caption id="attachment_20104" align="aligncenter" width="612"] Mr Sabbas Joseph, Founder, Wizcraft & President EEMA[/caption]

BW Businessworld Chairman Mr Annurag Batra in his address spoke about his journey as a media owner and the significance of events in his life. As he took to the dais with his signature wit he set the mood for the rest of the evening.

[caption id="attachment_20106" align="aligncenter" width="612"] Mr. Annurag Batra, Chairman and Editor BW Businessworld[/caption]

Yamini Singh, Executive Editor, BW APPLAUSE shared her joy on the launch of BW APPLAUSE and expressed heartfelt gratitude to the industry stakeholders who had flown in from different cities to be a part of the launch event.

The evening also witnessed four insightful panel discussions addressing the need of the experiential marketing industry. The first panel of the evening was themed "Story telling through experiential marketing- How to build a narrative that speaks to your TG" and featured Kanika Mittal, Marketing Head, Reebok; Pallavi Singh, Marketing Director, Harley Davidson and Amit Tiwari, Country Head Media & Digital, Philips. The panel was moderated by Suchetana Ray, National News Editor of BW Businessworld and highlighted how marketing trends currently had evolved from one way messages to a two directional communication chain.

[caption id="attachment_20101" align="aligncenter" width="612"] Amit Tiwari, Philips, Pallvi Singh, Harley Davidson, Suchetna Ray, BW Businessworld and Kanika Mittal, Reebok India[/caption]

The next panel discussion was chaired by intellectual properties creators Sanjoy Roy, Director, Teamwork Arts, Jaideep Singh, Sr VP, INS, Live Viacom18 and Jamie Stewart, Commune Sports & Entertainment who spoke on the subject of “Breaking the monotony in an experience”. The panel was moderated by senior political journalist Mr. Bhupendra Chaubey and highlighted how consumers today needed something more than the traditional buying and selling process for more evolved and engaged experiences.

[caption id="attachment_20108" align="aligncenter" width="612"] Sanjoy Roy of Teamwork Arts, Jamie Stewart of Commune Sports & Entertainment, Bhupendra Choubey, Senior Journalist and Jaideep Singh, from Live Viacom18[/caption]

Next on the panel were event agency planners Rajesh Varma from CRI Events, Ankur Kalra of Vibgyor Brand Services, Sanjiv Pasricha from C S Direct and Rajeev Jain of Rashi Entertainment. The panel was moderated by Everything Experiential Editorial Head Yamini Singh and aimed at decoding the client and his expectations from an agency partner.

[caption id="attachment_20107" align="aligncenter" width="612"] Sanjiv Parischa of C S Direct, Ankur Kalra from Vibgyor Brand Services, Yamini Singh, Executive Editor BW APPLAUSE, Rajesh Varma from CRI Events and Rajeev Jain of Rashi Entertainment[/caption]

The final panel of the evening saw senior media experts AP Parigi, Group CEO, Network18 and Jawahar Sircar, CEO, Prasar Bharti engage in a discussion with BW Hotelier Executive Editor Bikramjit Ray on how media is responsible for the best experiences served to an individual.

[caption id="attachment_20102" align="aligncenter" width="612"] AP Parigi, Group CEO, Network18, JawaharSircar, CEO, Prasar Bharti and Bikramjit Ray, BW Hotelier[/caption]

The special address of the evening was served by Ranjivjit Singh, CMO, Samsung India, who spoke about experiential marketing as an integral tool for brands today. He said, “It is only the experiences that you have in your life that stay with you and nothing else and thus brands today needed to sell experiences with their products and not the products alone.”

[caption id="attachment_20105" align="aligncenter" width="612"] Ranjivjit Singh, CMO, Samsung India[/caption]

Guest of Honor for the evening was Sh. Sunil Arora I&B Secretary who thanked the BW Businessworld group chairman Mr. Annurag Batra on launching an initiative like BW APPLAUSE and also opined how the events industry and its growth was a positive sign for the country.

[caption id="attachment_20110" align="aligncenter" width="612"] Sh. Sunil Arora I&B Secretary[/caption]

Sh. Sunil Arora then joined Mr. Annurag Batra, Mr Ranjivjit Singh, Mr. Sabbas Joseph and others to officially launch BW APPLAUSE. A gala evening of entertainment ensued.

Around The World

Our Publications