Adidas Partners With Creativeland Asia For ‘Teen Ka Dream’ Campaign
This partnership begins with a 2-minute film conceptualised and developed by Creativeland Asia
The “Teen Ka Dream” campaign unveiled by adidas is inspired by a possible third ODI World Cup title win for India.
This partnership begins with a 2-minute film conceptualised and developed by Creativeland Asia to showcase the fans’ support for the Indian cricket team.
“We are excited to partner with adidas and bring to life the emotion, desire, and sentiment of all 1.4 billion Indians in a campaign which is as closely connected with the values of adidas as it is to its visual identity. 3 ka Dream campaign is born at the serendipitous intersection of the three Adidas stripes and India’s quest for the third World Cup star. The campaign is written and conceptualised to instil pride in wearing the World Cup jersey as the best way to show our support for the team and unite fans behind one common dream.” said Sajan Raj Kurup, the Founder and creative Chairman of Creativeland Asia.
Furthermore, the multilayer campaign includes an anthem from the official Team India kit sponsor and a social media campaign where fans can share their messages of support for Team India using the hashtag #TeenKaDream.
Speaking on the campaign launch, Sunil Gupta, Senior Director, brand adidas, India said “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third World Cup victory.”
The 2023 Cricket World Cup will be held in India from October 5 to November 19.
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