AR & VR Revolutionising Experiential Marketing & Captivating New Age Business

Arvind Balan, Co-founder & CEO, Maxperience outlines how AR and VR are not just technological trends, these are the future of experiential marketing


Over the years, experiential marketing has revolutionised the entire marketing landscape. The traditional marketing methods having a unidirectional approach have somewhere become obsolete, giving way to more innovative strategies allowing the flexibility of interaction between the brand and the audience. Against the backdrop of a highly dynamic market, well couple with perennially changing consumer behaviour owing to robust digital transformation, experiential marketing comes with the ability to etch a long-lasting impression among the customers.

Where industry players are embracing the form of marketing with alacrity, it becomes imperative to scale the offering to always stay ahead of the competitive curve. In the pursuit, harnessing the benefits of AR and VR can go a long way in scripting phenomenal work for capturing and retaining consumer attention. Creating immersive and interactive experiences, the technologies are well adept at forging deeper and meaningful connections with the audience. As AR and VR are blurring the lines between real and virtual worlds, let’s look at some of the compelling advantages of the technologies in experiential marketing.

Simulating reality:

As stated above, AR and VR come with the proficiency of creating immersive experiences by bringing about the perfect confluence of physical and digital worlds. The technologies transport the consumers beyond the physical world by creating a compelling and transformative experiences, catering to diverse needs and interests of consumers in an innovative way. By simulating the real-life scenarios, it enables consumers to get a first-hand experience, giving the touch and feel as if the person was present there in reality. Opening the gateway for exploring products and testing features from any part of the world, the technologies are revisiting the ways a consumer communicates with the brands.

As a result of the technologies, people are able to embark on virtual tours which was unimaginable before. Providing a realistic preview, it has contributed to turning difficult task like virtual test drives of vehicles a reality. The driving experience AR and VR creates, can leave a lasting impression by appealing the various senses of the individual.

Insightful feedback:

The advanced technologies have played an instrumental role in the collation of valuable feedback from customers. Providing a better understanding of the requirements of the individuals, it helps the brands fill the gap with sheer ingenuity. Riding the AR and VR bandwagon, brands can repurpose their offering, complementing it with an overall fascinating real-life touch and feel experience. Allowing for the improvisation of the products, the technologies serve as a crucial tool in making the imagination of the customers a reality.

Enabling personalisation:

Brands can harness the power of AR and VR to elevate the entire customer experience. Taking into account the preferences of the individual, it can personalise the services and offerings according to the unique needs and requirements of the person. Therefore, by tailoring the products and experiences, the brand can promote effective customer satisfaction, creating an irrevocable bond with them. AR filters can customise product recommendations based on user data, creating a sense of exclusivity and relevance. This personalised approach fosters deeper connections and drives loyalty.

In conclusion, AR and VR are not just technological trends, they are the future of experiential marketing.   Embracing these powerful tools can contribute to captivating the new-age business audience, forging deeper connections, and driving results like never before. Brands can avail it to their benefit to open an immersive world for the customers by crafting engaging experiences. Looking at the wide gamut of benefits AR and VR can offer, it can considered to be an essential tool in scripting marketing success.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house

Around The World

Our Publications