The festival will be live-streamed on A&M Studio's Facebook page & YouTube Channel from 8th to 21st August.

We won our freedom from the Britishers in 1947, and have maintained this freedom through the valiant efforts of our armed forces. However, in recent times our great nation’s freedom has come under fire. We might think that we are free but how free are we really? Are we free to say whatever is on our mind? Are we free to wear, what we want to wear? Are we free to go where we want? Are we free from politics, corruption, fake ideas and hypocrisy that seem to have plagued our great nation? Are we free from being judged, are we truly *Free In Everything* ? Do we even know or remember, what it means to be free? 

They say *Freedom Comes At A Price* and *The Freedom Festival* is a way to inspire people of this great nation to rise and fight for their *True Freedom* ! Through music, the festival aims to show our country, what it means to be truly free. We want to bring about a change that that will give us the *Freedom To Be Ourselves* no matter what!

*The Freedom Festival* will kick off on the 8th of August as an ode to the martyrs who sacrificed their lives for our freedom, with patriotic performances from over 70 talented artists from the talent pool of A&M Studio. The festival will conclude on the 21st of August, Independence Day to represent a journey of sacrifice and finally getting true *’Freedom In Everything’ PERIOD* !

In this fight for freedom, A&M Studio has joined hands with Businessworld’s experiential arm namely: www.everythingexperiential.in as activation and media partner and www.Loudest.In which is the online music publication platform & Media partner and as co-presenter to promote ‘The Freedom Festival’ as a way of *Celebrating Freedom* with respect and dignity, performed by the amazing talent pool of A&M Studio’s artists.”

On the occasion of the announcement Dr Annurag Batra, Chairman and Editor In Chief Businessworld and Exchange 4Media group said, “ We are extremely delighted to have partnered with A&M Studio for all their digital charity initiatives, and encourage emerging artists and talent across the world through these events.”

THE FORMAT:
DATE: 8th August TO 21st August 2020
DIGITAL CONCERT TIMINGS: 5.00 PM to 11.00 PM
RELAYED LIVE : A&M Studio Facebook page.
 Over 70 SINGERS from all across the World – India, UAE, Canada and USA & Europe
 The Digital concert will be aired from A&M Studio Facebook page & YouTube Channel
and relayed from Child Help Foundation page and other partner facebook pages.
 17 Days of music
 5 Singers per day performing on the same genre, with first 10-12 minutes of Chit-chat
with each artist & then followed up by the artist performances.
 The genres could range from Hindustani Classical, Rajasthani Folk, Ghazals, Sufi,
Qawali, Bengali, Carnatic, English, Tamil, Telegu, Kannada, Punjabi, Bollywood –
contemporary / retro / classics & International music.
 Each artist performing live for 60 mins minimum.
 The Concert will be anchored by – Celebrity Anchors –Joe Baath and Bhavana Bhatia. The Canada leg will be hosted by Srijeet Choudhari. They are renowned Anchors for entertainment and business shows.
 The show aims to reach over 12 Lakh audiences around the world

Partners collaborated with on an ongoing basis:
Powered by : FEVER FM
Co-Powered by : TV ASIA / WORLD BB TV – New Jersey – USA
Co-Presented by : Loudest.In
Co-Presented by : The Crazy Yogi Koffie
Activations & Media Partner : Everything Experiential
Movies Partner : N N Sippy Productions
Knowledge Partner : KONVERSAI
Digital News Partner : Newsmobile
Digital Audio Partner : One Loop
Outdoor Partner : Social Street

Curated & Presented by : A&M Studio

A&M Studio’s previous concerts – The Fusion Festival, Naman … A Tribute Concert & Ghar Aaja Pardesi- A musical homecoming got fabulous reviews from the spectators and was widely
appreciated. Over 60 unique artists performed in these concerts bringing much needed cheer to people, paying a homage to the essential services workforce and at the same time raising money for children in need via our NGO partner.