5W1H Unveils Shott Pune In Koregaon Park

The marketing campaign uses drone and CGI videos to create a larger impact


5W1H recently kicked off the marketing campaign for Shott’s newest outlet in Pune, Koregaon Park.

To create a large buzz and amplify it across mediums, 5W1H conducted a 2 week-long pre and post-launch strategy. As part of the marketing activities, there were parties tailored for mom-vloggers, influencers, and corporate gatherings.

They also leveraged digital media to do a sneak peek of Shott Pune’s offerings. A captivating drone video was filmed and released during its launch. This live-action drone video captured all the aspects of the outlet and highlighted the complete premium experience which includes Spark Tech Bowling, Arcade Games, VR Gaming, Exclusive Banquet Halls, and Restaurant.

Sharing his enthusiasm on the Pune venture, Smeet Shah, COO and the visionary force behind Shott says, “We are thrilled to introduce Shott to Pune, a city known for its vibrant culture and appreciation for entertainment. Shott Pune is not just an amusement center; it's a destination where technology meets recreation, creating an unparalleled immersive experience like no other. We are confident that Shott Pune will set new benchmarks in the premium entertainment segment and become the go-to destination for those seeking a blend of excitement, luxury, and culinary delights."

“The expansion of Shott to Pune is not just a business move; it is a strategic endeavour to create a lasting impact. Beyond the initial marketing activities, our focus is on building enduring connections, building partnerships, and contributing to business growth as Shott ventures into the dynamic Pune market. We are excited about the opportunities ahead, and our focus is not only to launch SHOTT in Pune but also to establish a significant presence in the Pune entertainment and gaming industry,” says Kunal Luhar, Co-founder and Chief Business Officer, 5W1H.

Aakash Chatterjee, Co-founder and Chief Creative Officer of 5W1H says, “We are thrilled to be a part of the journey as Shott expands its horizons to Pune. 5W1H is not just about marketing and crafting campaigns, it is about curating experiences and a narrative that unfolds, captivating hearts to redefine entertainment experiences. We are excited for the next phase of the activities.”

Shott is not an ordinary amusement centre; it is designed as a space for entertainment enthusiasts. It is set to deliver a heart-pounding experience and redefine the joy of bowling as it features Asia’s only Spark Tech Bowling arena with a collection of more than 60 arcade games. Shott Pune is all set to emerge as a perfect setting for a variety of events, be it an office gathering or a fine dine restaurant and bar which is a perfect blend of excitement with sophistication.

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