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Industry experts discuss the formula for creating winning IPs at the 3rd edition of BW Applause and everything experiential Marketing Summit

The inaugural panel at the third edition of BW Applause and everything experiential Marketing Summit and Awards started with the heavyweights of the events industry Anil Singh, MD, Procam, Nanni Singh, Founder, Showcase Events and Sanjeev Pasricha, MD & CEO, CS Direkt Events discussing the formula for creating winning IPs.

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